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Lamar’s Ian Dallimore to speak at Endeavor’s Collaborators & Cocktails on March 5, 2020
March 5, 2020 @ 5:00 pm - 7:15 pm
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that together with AAF Greenville, they are bringing Lamar Advertising Company’s director of digital innovation and sales strategy Ian Dallimore to speak at Endeavor’s Collaborators & Cocktails speaker series on March 5.
Lamar is one of the world’s largest outdoor advertising media providers. Dallimore became Lamar’s first digital out-of-home (OOH) strategist in 2007, developing what Lamar Digital is today while becoming a key influencer in the OOH industry.
Dallimore will share Lamar’s unique look at how the most future-focused national brands and agencies are marrying creativity, technology and data to impact consumer engagement in both targeted and avant-garde ways utilizing digital OOH across all mediums including mobile, social and game-changing industry innovations. He will also share how Lamar collaborates with technology companies to drive innovation and how that translates to helping brands better engage with their target audiences.
“Ian is one of the most innovative marketers I’ve seen,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “In his 15 years with Lamar, he has shaped the direction of the out-of-home industry for brands and agencies. We are fortunate to have someone of his caliber here to share his insights with Endeavor and AAF Greenville members and guests.”
Dallimore also leads Lamar’s programmatic/automation platform, with a focus on utilizing mobile data to build better OOH networks and creative attributions. He also works with newer interactive technologies including VR, beacons, AI, and the future of connected cities, homes and autonomous vehicles.
Dallimore has served as the chairman of the Innovations Committee of the Outdoor Advertising Association of America for the past eight years. Before joining Lamar, Dallimore spent several years with the LSU Sports Marketing Program, and served as Director of Marketing for the Triple-A affiliate New Orleans Zephyrs baseball team. He earned his degree in Business and Marketing and a minor in communications from Louisiana State University.
Collaborators & Cocktails starts with networking at 5 p.m., followed by the presentation at 5:45 p.m. The event is free to all Endeavor and AAF members and corporate members, with a limited number of advance purchased guest tickets available for $30. Advance registration is required. No walk-ins admitted. Contact [email protected] to request tickets.