UX Content Workshop: How to Write for Users Who Aren’t Reading
July 16 @ 6:00 pm - 8:30 pm
You may have heard it before: No one reads online. And while that’s true, it’s only half a thought. That’s because digital content is not something you read, it’s something you do. With very few exceptions, your users are scanning and skimming your site or app for the words they need to get things done. Any other content, no matter how engaging or well-written, they will utterly ignore.
A NEW APPROACH TO DIGITAL CONTENT
This truth about how humans interact with interactive words online means we should write for the web very differently than we would write for any traditional medium. To create effective, usable interactive and micro copy, you must forget everything you know about writing and start from the beginning. This workshop will teach you how.
• Look at common content pitfalls.
• Learn techniques and best practices for writing digital content.
• Write their own interactive and micro copy.
• Understand how to incorporate content as part of their overall usability planning process.
FREE and open to the public.
6pm: Arrival & Networking
6:30 – 8:30pm: Workshop
SOCO[masked] Lady Street
Columbia, SC 29201
Thanks to venue sponsor Dominion Energy!
Pizza and beer on the house!
Please tell us you’re coming so we can plan for the correct number of attendees.