Jeff Dezen Public Relations (JDPR) named Agency-of-Record for local, national brands as company expands account portfolio across multiple categories

June 15, 2021

Jeff Dezen Public Relations (JDPR), a corporate communications agency specializing in strategic public relations, media relations, social media and digital strategy, announced an expansion of accounts across multiple categories with the addition of Greenville-based Gateway clubhouse rehabilitation program, and national brands SIK Golf and Volition America.

The addition of these local and national brands represents growth across JDPR’s lifestyle and sports lifestyle account portfolios, which include brands like Verizon, Bridgestone Golf, Cobra Puma Golf, Festool, Kentwool and Golf Pride.

Gateway, a Greenville-based, internationally accredited Clubhouse Model rehabilitation program for adults living with severe mental illnesses, has named JDPR agency-of-record to manage its communications and marketing services. JDPR will plan and implement a local brand awareness campaign that includes strategic media relations and marketing services to educate targeted audiences about the non-profit organization’s mission.

SIK Golf, an innovator in the golf category known for its premium putters featuring patented Descending Loft Technology (DLT), is partnering with JDPR to provide a full suite of marketing and communications services. JDPR will focus on helping SIK Golf increase brand awareness and build a community around the brand through strategic media relations.

JDPR was also recently selected to support Volition America, a collaboration of premium lifestyle brands with the desire to empower positive choice and encourage a unifying expression of love for America that transcends culture, gender, race, age, and political belief. Through their joint efforts, Volition America and its brand-partners develop products and programs whose proceeds benefit The Folds of Honor Foundation in support of the families of fallen American veterans. JDPR will provide strategic public relations planning for Volition America, including a focus on community building and media relations at the national level and within key “verticals” relevant to Volition America’s active-lifestyle brand partners.

“It’s so gratifying when our business opportunities and core values align so eloquently as they do with these new partnerships with these cherished brands,” said Jeff Dezen, president of JDPR. “We are thrilled to welcome these organizations into our family of lifestyle and sports lifestyle clients and help give each of these brands our support as their trusted communications partner.”

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About JDPR

Established in 1991 and headquartered in Greenville, SC, JDPR is a full-service marketing communications consulting agency specializing in public relations strategies. The firm provides public relations strategic planning, creative idea-generation and program development and implementation for regional and national accounts.