Associate Vice Chancellor for Strategic Marketing and Communication

November 10, 2021

Associate Vice Chancellor for Strategic Marketing and Communication
University of South Carolina Upstate
STA01001PO21
Spartanburg, SC
www.uscupstate.edu

The Associate Vice Chancellor (AVC) for Strategic Marketing and Communication provides strategic leadership, oversight and tactical and technical direction to the University Marketing and Communication team in support of the University’s strategic direction. Reporting to the Chancellor for the University of South Carolina Upstate, the AVC fosters a spirit of collaboration with senior administrators, faculty and staff to deliver creative, compelling and high-impact communications that will propel the University forward.
•Lead the creation of an integrated marketing and communications plan with outlined goals and objectives aimed at raising awareness, attracting top students, and engaging and inspiring alumni, donors and friends to support USC Upstate.
•In partnership with the Vice Chancellor and UMC team members, provide vision and creativity to implement new forms of communications and marketing, encompassing the latest communications formats, tools and delivery methods.
•Direct, guide and manage a high-performing team of creative, marketing, web and communication professionals to successfully achieve outcomes outlined in the dashboard metrics.
•Serve as the key architect of the Chancellor’s communications, providing broad scope research, analysis, and strategy development to advance strategic initiatives.
•Develop, implement and manage the adherence to brand standards and guidelines to establish and protect the institutional identity of USC Upstate.
•Operationalize communication protocols, including project prioritization hierarchy and preparation of strategic assessment briefs guiding the workflow of incoming projects.
•Advise senior administrators on public relations implications and potential strategies for internal and external communications.
•In partnership with the Vice Chancellor, oversee programs, resources and budget to ensure they are in alignment with divisional and institutional priorities.
•Serves as counsel on crisis communications, and as appropriate, serve as the University spokesperson.

Minimum Qualifications: Bachelor’s degree plus five years of directly related and progressively responsible experience in a communications management position; three years of previous supervisory experience. Valid driver’s license, good driving record and successful background check are mandatory.

Preferred Qualifications: Advanced degree in a professionally related discipline, such as communications, media or marketing; eight years of directly related and progressively responsible experience in a communications management position. Experience in college/university or executive level administrative office is preferred.

Salary: Salary is commensurate with qualifications and experience.

For full job description and/or to apply, go to: https://uscjobs.sc.edu/postings/106634

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.