Crawford agency names new award-winning group creative director

Crawford, a full-service marketing and creative agency based in Greenville, added significant strength to its creative team with the addition of Rusty Broome as group creative director. Broome brings 17 years of award-winning advertising experience, most recently serving as creative director with GSD&M in Austin, Texas for the last 15 years. During that time, Broome led GSD&M’s creative work for Southwest Airlines, Tyson, Goodyear and other national organizations. He has won numerous creative awards including an Effie, a Sports Clio, a Webby and multiple Addy Awards. He has also been included on the short list for the prestigious One Show on multiple occasions.

“Since our inception, Crawford has been focused on helping business leaders grow their organizations and achieve significant goals,” said Andy Windham, agency president and chief strategy officer. “One of the key components in our ability to deliver for our clients is attracting and retaining top talent. Rusty brings substantial big-brand experience coupled with out-of-the-box thinking that will serve our clients well.”

Broome’s arrival comes on the heels of several new business wins at the agency including adidas, Porch and Parlour, Nothing Bundt Cakes and the City of Columbia. These new client wins are a testament to Crawford’s focus on solving its clients’ business problems so that they can enjoy the growth they desire.

“In addition to our new business wins, we are fortunate to have many long-standing client relationships, some for more than a decade,” said Marion Crawford, agency founder and CEO. “But successful client relationships don’t just happen. We work to understand our clients’ business needs, remain agile and responsive, and consistently deliver value in the form of creative solutions. To do that, we need a strong team of experienced, performance-oriented people. Rusty’s addition allows us to continue to deliver value for our clients and expand the thinking behind our work.”

“It is great to join the dynamic team at Crawford here in Greenville, one of U.S. News and World Report’s top five cities in the country to live in,” said Broome. “I am ready to dig in and begin delivering value for our clients. Given Crawford’s size as a boutique full-service agency, I appreciate the opportunity to truly make an impact.”

In the past 18 months, Crawford has added several senior leaders to its roster: Bryant Lambert, SVP of client relations; Wendy McCarthy, director of client strategy; and Ted Rooke, director of planning and media. These key additions bring many years of experience with brands like Verizon, Josh Cellars, Delta Airlines and more.

Bryant Lambert, SVP of client relations added, “We are focused on attracting people with strong agency and brand experience who want to make a big impact. We believe we bring the best that any agency has to offer, while keeping our eye squarely on relationships and results.”

About Crawford

Crawford is a marketing and communications agency that creates holistic and compelling campaigns that connect brands to the heart of decision making. From sound strategic direction to excellence in execution, Crawford provides a full suite of branding, advertising, public relations, social and digital media services. Now in its 14th year of business, the woman-owned agency regularly receives recognition from its clients, community and peers, and was recently named a six-time Best Place to Work in S.C. To learn more visit the agency’s website, crawford.agency.