Is there a perfect logo?

  June 19, 2021

By Ken Gasque   Yes, there is a perfect logo. It’s my favorite logo, and it’s most commonly found in the South.* It’s abstract. It’s simple. It’s bold. It’s symmetrical.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

The #1 secret of sale success

  June 17, 2021

By Jerry Bellune   Our friend John Carlton has noticed something disturbing about people lately. What is it? Nobody asks good questions when they meet new people. Most folks don’t…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Protecting Your Children’s Credit

  June 16, 2021

By Brittany M. Midgette As you sort through your mail, you may notice that some mail has arrived that is addressed to your child. For example, your ten-year-old child may…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, financial-advisors, on-the-move

Savvy sellers build strong networks

  June 15, 2021

By Jerry Bellune   Many of us learned the hard lessons about selling door to door. Beauty aids, Girl Scout cookies, garden seeds, household products, magazines, you name it. It…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Savvy sellers build strong networks

  June 10, 2021

By Jerry Bellune   Many of us learned the hard lessons about selling door to door. Beauty aids, Girl Scout cookies, garden seeds, household products, magazines, you name it. It…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

What Makes Good Storytelling in a Video?

  June 7, 2021

By Michelle Legaspi NP Strategy   Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with short attention…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Chumps – not champs – cold call

  June 6, 2021

By Jerry Bellune   Merrill Lynch has finally come to its senses. Since 1945, the giant wealth management company made its new hires cold call. It’s like Navy SEAL training…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

The secret is in your smile

  June 6, 2021

By Jerry Bellune   Greg Wych named his successful dental practice “The Art of Dentistry.” You may not think of dentistry as an art. Isn’t it about straightening, drilling and…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Glorious yes

  May 27, 2021

By Jeff Becraft   When I was in middle school (although we called it junior high), my friends and I would have scrounges.  If you don’t know what a scrounge…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, life

Marketing Minute Video: Thought Leadership

  May 24, 2021

  Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

They won’t tell you about your brand.

  May 24, 2021

By Ken Gasque Your brand is their experience. It exists in the mind of your customer. When the experience is good, they may tell a friend, but they won’t tell…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

Never trust a seller – check it out

  May 20, 2021

by Jerry Bellune An entrepreneur we once worked with was a hard-nosed negotiator. We didn’t like his style but we had to admire the little empire of more than 25…

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Posted in: midlandsbiz   Category: advice, business-services, media

How to make business plans that work

  May 19, 2021

By Jerry Bellune When an angel investor hired us to advise him on a proposed new newspaper, we took the plan to 3 publishers we knew. Each one thought the…

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Posted in: laurenscountybuzz   Category: advice, business-services, on-the-move

How to make business plans that work

  May 19, 2021

By Jerry Bellune When an angel investor hired us to advise him on a proposed new newspaper, we took the plan to 3 publishers we knew. Each one thought the…

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Posted in: midlandsbiz   Category: advice, business-services, media

Marketing Minute Video: Asking for Feedback

  May 10, 2021

Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Colliers Op-Ed: Three Things Hoteliers Should Start Doing Today

  May 6, 2021

Some hoteliers hit the pause button in March 2020 with COVID-19’s arrival to wait and see what would happen, but now is the time to set things into motion again.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, commercial-real-estate, on-the-move, op-ed

Find their needs and fill them

  May 5, 2021

By Jerry Bellune   One of our favorite cities, Charleston, SC, has an inaffordable housing problem. The average cost of a 1-bedroom apartment is $1,223 a month. That may compare…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Keeping an eye on healthcare insurance changes

  May 5, 2021

By Guy Furay The last few months have been fairly monumental when it comes to changes in the healthcare industry. As an independent health insurance agency based in the Upstate…

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Posted in: laurenscountybuzz   Category: advice, education, on-the-move

At Long Last: South Carolina Passes COVID-19 Liability Immunity

  May 5, 2021

By Brittany Clark Employment and Labor Law Associate On April 28, 2021, Gov. Henry McMaster signed South Carolina’s COVID-19 Liability Immunity Act into law.  The state’s employers will now have…

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Posted in: laurenscountybuzz   Category: advice, covid-19, employment, on-the-move

SCDOR busts 10 common tax myths

  May 5, 2021

Taxes can seem confusing and complicated, leaving room for misconceptions and myths to pop up – especially during tax season. The South Carolina Department of Revenue (SCDOR) wants you to…

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Posted in: laurenscountybuzz   Category: accounting, advice, government, on-the-move

At Long Last: South Carolina Passes COVID-19 Liability Immunity

  May 4, 2021

By Brittany Clark Employment and Labor Law Associate On April 28, 2021, Gov. Henry McMaster signed South Carolina’s COVID-19 Liability Immunity Act into law.  The state’s employers will now have…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, law

SCDOR busts 10 common tax myths

  May 4, 2021

Taxes can seem confusing and complicated, leaving room for misconceptions and myths to pop up – especially during tax season. The South Carolina Department of Revenue (SCDOR) wants you to…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, government, on-the-move

Order of Contributions

  April 30, 2021

By Corinne Hanna, CFP® Whether you are an employee deciding about your annual benefits at election time or an employer deciding which benefits to offer, make your workplace benefits work…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: accounting, advice, banking-and-finance, financial-advisors, on-the-move

How to win prospects’ trust

  April 29, 2021

By Jerry Bellune Successful negotiation will get you what you want if you give prospects what they need, says Walker McKay of No BS Sales. You have equal stature with…

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Posted in: midlandsbiz   Category: advice, business-services, marketing-and-communications

Keeping an eye on healthcare insurance changes

  April 28, 2021

By Guy Furay The last few months have been fairly monumental when it comes to changes in the healthcare industry. As an independent health insurance agency based in the Upstate…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, insurance, on-the-move

Marketing Minute Video: Communicating Your Expertise

  April 26, 2021

  Marketing Minute with Catherine Dingler, NP Strategy Whether you’re an entrepreneur working hard to build your brand or a business owner with tough competition, mastering your work won’t help…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, non-profit, on-the-move

Become a creative contrarian

  April 21, 2021

By Jerry Bellune   What do Judy Wald, JD Powers and Fred Segal have in common? These 3 highly successful entrepreneurs were contrarians. Contrarians are creative thinkers who turn accepted…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Create loving messages for your customers

  April 14, 2021

By Jerry Bellune   Our friend Bill Edmonds checked into a hotel and found a message in his room. “Sure, life can be messy. That’s why I’m here. Don’t worry…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Ads that ring your cash register

  April 14, 2021

By Jerry Bellune Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the…

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Posted in: laurenscountybuzz   Category: advice, business-services, on-the-move

Marketing Minute: Crisis Communication

  April 12, 2021

Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Outplacement and Career Transition Benefits Promote the Bottom Line

  April 12, 2021

By Gene Mills Gallivan, MS Whether you call it reorganization, right-sizing, termination, downsizing, layoff, reorganization or restructuring, turnover is daunting for both the organization and the individuals involved. In today’s…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Ads that ring your cash register

  April 8, 2021

By Jerry Bellune Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Outplacement and Career Transition Benefits Promote the Bottom Line

  April 7, 2021

By Gene Mills Gallivan, MS Whether you call it reorganization, right-sizing, termination, downsizing, layoff, reorganization or restructuring, turnover is daunting for both the organization and the individuals involved. In today’s…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, employment, on-the-move

Reading, Writing… and Financial Literacy

  April 5, 2021

By South Carolina Treasurer Curtis Loftis Where did you learn about personal finance? Did a patient parent explain the difference between spending for what you need versus what you want?…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, education, on-the-move

Why ads should appeal to our emotions

  March 31, 2021

By Jerry Bellune   Consumers rarely buy on the facts. Even the most analytically minded. They buy with emotion and justify it with logic. Think about your last purchase, why…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to Think About Insuring that Second Home

  March 30, 2021

By Molly A. Thomas, FPQP™ Many people dream of a second home—a place to go for some rest and relaxation, a place to call your own, a place for family…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, financial-advisors, insurance, on-the-move, residential-real-estate

Marketing Minute: Responding to Controversy in the Media

  March 30, 2021

  When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.   

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

How to deal with difficult decisions

  March 24, 2021

By Jerry Bellune All of us must make many decisions each day in business and in life. Most of them are relatively easy and we make them. Even if they…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Suffering and perspective

  March 18, 2021

By Jeff Becraft Suffering has a way of shifting our perspective. Whether it be an illness, a death of a loved one, a disappointment or whatever it is. Often times,…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Who can you help today?

  March 17, 2021

By Jerry Bellune   A local banker and his wife were among the most successful couples in our town. Each morning, they prayed for guidance about who they might help…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Be Distinct or Become Extinct

  March 15, 2021

By Ken Gasque Tom Peters said “distinct…or extinct” in his book The Brand You. He was talking about personal branding, but the same tactics apply to businesses. If your product/service…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Become your customers’ best friend

  March 11, 2021

By Jerry Bellune   Tiffany Wright operates a small business bookkeeping service in our county. She believes in building a close, personal relationship with each client to better understand and…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications