Using SEO to Improve your Website Strategy

  January 19, 2021

By Jill Baker NP Strategy   Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Holy Halitosis, BATMAN!!!! Got mask breath???

  January 14, 2021

As we continue to wear masks as part of the COVID-19 safety protocols, you may have had some moments of “mask breath.”  Yeah, be honest, you know you have had…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

Leave no money on the table

  January 13, 2021
Jerry Bellune

By Jerry Bellune   Whatever happened to Joyce who used to do business with us? No, she didn’t die. She just quit doing business with us. Why? Did we do…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

3 Success Strategies for 2021

  January 12, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

3 success strategies for 2021

  January 6, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Take Care of Your Dollars in 2021

  January 4, 2021

By Jerry Bellune A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many other…

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Posted in: laurenscountybuzz   Category: advice, banking-and-finance, on-the-move

Take care of your dollars in 2021

  January 4, 2021

By Jerry Bellune   A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Early Christmas gift – make it their idea

  December 23, 2020

By Jerry Bellune   When our friend Mac Toole was serving as a SC lawmaker, he had a wise strategy. He would set out to convince one of the top…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Looking Back to Plan Ahead: Preparing for Success in 2021

  December 22, 2020

By Jesica Johnson Mackey NP Strategy   Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

An early Christmas gift parable

  December 16, 2020

By Jerry Bellune   Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Planning for Public Affairs Success

  December 8, 2020

By Seth Palmer NP Strategy   A well-organized public affairs plan is a powerful tool that all organizations need to drive focus to important issues that affect their key audiences.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice

How to get high email open rates

  December 3, 2020
Jerry Bellune

By Jerry Bellune   Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Become a Master of Gratitude

  November 29, 2020
Jerry Bellune

By Jerry Bellune   Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Ignore your balance sheet at your own risk

  November 12, 2020
Jerry Bellune

By Jerry Bellune   Do you check your profit and loss statements and balance sheets monthly? They tell you how profitable your business is, says our friend Ruth King. Your…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Curiosity Corner: Fixin’ those Foggy Windshields

  November 12, 2020

Question: Why does cold air hold less moisture than warm air? Why does cool air clear a foggy windshield better than warm air? (Asked by a foggy column reader via…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

‘Tis the Season (for relevant content)

  November 10, 2020

By Emily Eckert NP Strategy   For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

Reporting the truth

  November 9, 2020

By Jerry Bellune   Good morning. Dr. Tracey Jones invited me to appear on her podcast. I don’t think she realized what a blabber mouth she was getting. But we…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to attract more Ideal Clients

  November 4, 2020
Jerry Bellune

By Jerry Bellune   An inexpensive way to attract Ideal Clients is with a referral system. It’s expensive in terms of time. When you get busy it’s harder to find…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Concentrate on your Ideal Customers

  October 28, 2020
Jerry Bellune

By Jerry Bellune   Every business has Ideal Customers. Knowledge of those customers is the starting point for all marketing strategies, says business consultant Bill Edmonds. To better understand your…

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Posted in: midlandsbiz, laurenscountybuzz   Category: advice, marketing-and-communications

Compassionate Communication

  October 27, 2020

By Kara Gormley Meador NP Strategy   While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Why do your customers buy from you?

  October 23, 2020

  By Jerry Bellune   Our friend Ruth King says you need to know why your customers do business with you for 4 make-or-break reasons: 1. It defines your business…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Are you prepared for open enrollment in a digital world?

  October 15, 2020

By Andrew Monk, Manager Benefits Education The Cason Group With a global pandemic continuing to affect the workplace, many businesses will be conducting open enrollment for 2021 with a remote…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, insurance, on-the-move

Attract more prospects, more income

  October 14, 2020
Jerry Bellune

by Jerry Bellune   Lead magnets can change how you do business and produce more income. It will attract more prospects to your sales funnel faster then you ever dreamed.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Do you react or respond?

  October 13, 2020

By Heather Matthews NP Strategy   Do you react or respond?  That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

The power of relentless rehearsal

  October 7, 2020
Jerry Bellune

By Jerry Bellune When our friend Michael Aun won the Toastmasters International World Championship of Public Speaking he had rehearsed his speech to family, friends and his dog, Author Rick…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to get high email open rates

  September 30, 2020

By Jerry Bellune   Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, telecommunications

3 ways to make a great 1st impression

  September 23, 2020

By Jerry Bellune   Good morning, fellow entrepreneurs. MaryEllen Tribby believes in making a great impression with 3 strategies. 1. Be generous. When you help others, “getting” will follow. It…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Harness the power of word-of-mouth

  September 16, 2020
Jerry Bellune

By Jerry Bellune   A couple of our friends were discussing a German restaurant 45 minutes from our town. My wife and I miss German food since the only place…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

School, work, COVID, oh my

  September 15, 2020

By Amanda Loveday NP Strategy   I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Get your prospects to open their wallets

  September 9, 2020

By Jerry Bellune   Does your advertising really work? It may but the $5,000 question is, does it gain the results that you want? Our friend Ruth King had a…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Ignore your balance sheet at your own risk

  September 2, 2020

By Jerry Bellune   Do you only check your profit and loss statements? Your balance sheet tells you much more than your profit and loss statement, says our friend Ruth…

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Posted in: midlandsbiz   Category: accounting, advice, marketing-and-communications

Crisis Management in The Year of the Crisis

  September 1, 2020

By Erin Sanders Senior Communications Advisor with NP Strategy   As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Turn antagonistic foes into ardent fans

  August 26, 2020

By Jerry Bellune   A business friend occasionally calls to invites me to lunch – and I know why. Across the table he says, “You know I never call you…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Say sayonara to Someday Island

  August 19, 2020
Jerry Bellune

By Jerry Bellune   Covid-19 has given us the gift of reflection. We reflect on what we want from life. What are we willing to do to achieve it? Before…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Tax tips for emergency preparedness: securing your tax records

  August 18, 2020

With the height of South Carolina’s hurricane season approaching, the South Carolina Department of Revenue (SCDOR) offers tips to help you keep your tax records safe in the event of…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, government, on-the-move

Believe in yourself and what you offer

  August 17, 2020

By Jerry Bellune The great success thinker Napoleon Hill wrote that to sell yourself and your products or services you must believe in yourself and your offerings’ true value. Hill,…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Covid-19 opens doors to new opportunities

  August 6, 2020

By Jerry Bellune   Stephanie Hall is a genius at diversifying her business strategies in this pandemic. Before covid-19 halted her event rental business, she launched a luxury brand of…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Internal Communication Tips during COVID-19

  August 4, 2020

By Jesica Johnson Mackey NP Strategy   Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move