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How to drive more profit to your bottom line

 
Jerry Bellune

By Jerry Bellune   Are you happy with your business’s bottom line? We never are. I mean NEVER! If you are happy with yours, take another look. Over time your costs rise and with it employee and your own pay. What is the annual net percent of gross for companies your size in your industry?…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Make your internet browsing private

 

By Katie Ritchie   Last week I shared how not reading the terms and conditions on websites can lead to privacy invasion. You can keep your internet history and personal information private with browser extensions. Ghostery is a privacy protection extension which is available for most browsers. It aspires to make internet browsing faster, cleaner,…

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Posted in: midlandsbiz   Category: advice, technology

Your ‘Goldilocks Offers’ will close more sales

 
Jerry Bellune

By Jerry Bellune   If you’ve shopped at your local grocer lately, you may have noticed “Yogurt-copia.” There are so many choices – apple, banana cream pie, orange, peach, strawberry, etc. – it is dazzling and confusing. Which ones should you buy? Consumer research shows this is having a negative impact on consumer sales. The…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Starting reading the terms of service

 

by Katie Ritchie   Are you on social media? When you joined Facebook, Instagram, or Twitter, did you read through the terms of service? It’s okay if you didn’t. Between the legal-ese and the length of the documents, most people don’t. Why don’t we read terms and conditions? We trust the sites we go on.…

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Posted in: midlandsbiz   Category: advice, technology

The best way to gain more customers

 
Jerry Bellune

By Jerry Bellune   Our friend Ruth King told us about her friend who asked for referrals for their new air conditioning system. None of the sales people asked why the friends called. Make sure your salespeople ask how prospects heard about or who suggested you. Then thank those who referred you. Prospects who call…

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Posted in: midlandsbiz   Category: advice

Game tantrums: addiction or depression?

 

By Katie Ritchie   Does your child or grandchild play video games? Have you experienced firsthand the whining and tantrums which accompany the end of playtime? Why do meltdowns happen when kids stop playing? The answer is more complicated than you might think. Neurologists claim children and adolescents can’t stop a rewarding activity, like playing…

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Posted in: midlandsbiz   Category: advice

Networking 101: How to build strong connections

 
Jean Cecil Frick

By Jean Cecil Frick   When I was a child, my parents would constantly remind me of the importance of making a good first impression. Little did I know that they were laying the foundations for good networking habits! Regardless of which profession you are in, networking can enhance your career by helping you establish…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Sell by the numbers for greater profits

 
Jerry Bellune

By Jerry Bellune   Houston Rockets basketball coach Mike D’Antoni is passionate about 1.16. That’s the number of points per possession they must score to be the best offense in basketball history, Ben Cohen writes in the numbers-driven Wall Street Journal. D’Antoni has long been known for strategies that push the boundaries of his sport.…

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Posted in: midlandsbiz   Category: advice

Pursuing Excellence: When Did You Learn To Practice?

 
Connie Cleveland

By Connie Cleveland   My aunt came to visit me soon after I opened the Dog Trainers Workshop. She was trying to be supportive of her niece who had “gone into business for herself,” even if it was merely as a dog trainer. She came to the building and watched me spend 20 minutes training…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, spartanburg   Category: advice, life, on-the-move

Verizon battles robocalls with new tech

 

Verizon hopes to stop robocalls by opening access to new technology for its subscribers. The tech, called STIR/SHAKEN, is a caller ID technology you don’t have to install. It is intended to identify when numbers are being spoofed. Robocalls usually spoof numbers to make targets believe the call is legitimate. Usually, they make it look…

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Posted in: midlandsbiz   Category: advice, hi-tech-information-tech