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How to get free business publicity

 
Jerry Bellune

By Jerry Bellune   Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors. When they have something about their business the community should know about, they know who to call and how to pitch the news to appeal to journalists. In other words, advertising is what you pay…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Facebook, Youtube address ‘miracle cures’

 

By Katie Ritchie   Have you ever been duped by a “miracle cure”? You wouldn’t be the only one. Phony physicians have promised cure-alls for health problems for hundreds of years. We’ve all seen a Western where a “medicine man” rides into town with dubious elixirs. He is driven out of town when the citizens…

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Posted in: midlandsbiz   Category: advice, technology

Six Benefits of Stakeholder Engagement

 
Jean Cecil Frick

By Jean Cecil Frick   Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who will hold the organization back. Creating a stakeholder map that outlines who will be an ally or foe can be one of the most effective…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Forget Your Job Title. Here Are 4 Reasons You Are in Sales and it’s a Good Thing!

 

By Dr. Cindy McGovern A firefighter, a professor, a computer repair technician and a lawyer are having dinner together. Which one is the salesperson? None, right? One is in the business of saving lives; another teaches; one fixes stuff; and the last one keeps people out of jail. They’re not in sales. Or are they?…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice

Can you stand and deliver real value?

 
Jerry Bellune

By Jerry Bellune   What value do your products and services deliver to your customers? You know you will have to show that to your prospects. Your ‘value proposition’ is a clear statement of the results a customer gets from using your products or services, advises our friend Jill Konrath. It reveals the critical issues…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Are generic cell phone chargers safe?

 

By Katie Ritchie   Who made your cell phone charger? If it’s not your phone manufacturer, you may be at risk. Electrical Safety First, an electricity safety organization in the UK, did safety testing of 64 generic iPhone chargers. They found 58% of the generic chargers failed electric strength tests. That indicates a breakdown of…

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Posted in: midlandsbiz   Category: advice, technology

Guarantee your advertising will work

 

By Jerry Bellune   Highly successful retailer R.H. Macy said he suspected half of his advertising didn’t work. He just didn’t know which half. Macy was smarter than that. You don’t spend millions of dollars a year without knowing what works and what doesn’t. Here are 5 ways to make your ads work. You can…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Breaking the Bad News: How to best deliver tough information

 

By Sara McCarthy   We receive bad news almost every day. It comes to us indirectly through the news and social media, or directly in emails, letters, phone calls, and face-to-face conversations.  Bad news can be global or individual, life-changing or trivial. We receive the bad news of a security breach at a bank, for…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

What are your business’s values?

 
Jerry Bellune

by Jerry Bellune   Paul Davis believed that for your business to succeed you must always practice your basic values. What are yours? Here are 3 of our values: • Our internal and external customers come first. We take care of those who invest their time, money and trust in us. • Honesty is the…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Changes to Business Entertainment Expense Deductions

 

By Eileen M. Stevens, CFP®   The introduction of the Tax Cuts and Jobs Act in December 2017 brought many areas of uncertainty, some of which are only being clarified over time as the IRS releases further explanation. One such question is how businesses treat deductions. Prior to 2018, businesses could deduct a variety of…

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Posted in: midlandsbiz   Category: advice, banking-and-finance