Colite chosen by American Airlines for international sign rebranding
November 10, 2015
COLUMBIA, SC – Colite, a global signage company headquartered in Columbia, SC, was recently selected by American Airlines as a primary signage provider for the airline’s massive rebrand. To date, Colite has fabricated and installed new signage for American at 127 terminals, 86 cargo sites and 15 hangars spanning 20 countries.
Colite was first chosen by FutureBrand, the national rebranding company that designed American Airlines’ new logo. FutureBrand hired Colite to produce multiple rounds of prototypes used for ensuring brand guidelines at every American site.
The sheer size of the project dictated that American choose a partner with the ability to manage a global program. Colite’s global network of manufacturing and installation partners, combined with its senior project managers’ skill in handling all aspects of pre-installation prep, logistics, permits, site notifications and rigorous timelines, made the sign company a perfect fit.
“This project was unique because American Airlines is one of the world’s most iconic ‘American’ brands of our time,” said Bryan Gause, Colite’s Senior Project Manager. “The expansiveness of this project was also a challenge, not only in terms of the number of locations, but also by the variation of sign types.”
Size was a factor not only in the project’s expansive scale, but also physically, as signs ranged from extremely large lettersets (in some cases over 30 feet tall), to specialized digital “Precision Cloud” print seen in the airline’s terminals.
“We are proud to play an important role in modernizing this American icon,” said Marty Brown, CEO of Colite. “In the end we were able to simplify this effort for our client by managing cost, ensuring timelines and standards were met and delivering quality and brand consistency of the new American logo.”
About Colite
Founded in 1947 and headquartered in Columbia, SC, Colite is still family owned and operated. Today the company is a global manufacturer of signage programs for the world’s most recognizable brands, providing comprehensive service on five continents. Colite’s Co-Active turnkey process protects brands through expert project managers who handle each phase in-house, from site assessment and planning to design, fabrication and installation. Colite’s global network of manufacturing and installation partners allow the company to manage, coordinate, fabricate and prepare installs for multi-branded environments around the world, saving customers valuable time and money. Learn more at colite.com.
About American Airlines Group
American Airlines Group (NASDAQ: AAL) is the holding company for American Airlines and US Airways. Together with wholly owned and third-party regional carriers operating as American Eagle and US Airways Express, the airlines operate an average of nearly 6,700 flights per day to 339 destinations in 54 countries from its hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix and Washington, D.C. The American Airlines AAdvantage and US Airways Dividend Miles programs allow members to earn miles for travel, vacation packages, car rentals, hotel stays and everyday purchases. Members of both programs can redeem miles for tickets as well as upgrades to First Class and Business Class. In addition, AAdvantage members can redeem miles for vacation packages, car rentals, hotel stays and retail products. American is a founding member of the oneworld alliance, whose members and members-elect serve nearly 1,000 destinations with 14,250 daily flights to 150 countries. Connect with American on Twitter @AmericanAir and Facebook.com/AmericanAirlines and follow US Airways on Twitter @USAirways.
