Antimicrobial leader, Microban, selects FerebeeLane; agency makes new hire

FerebeeLane (FL), a full-service marketing and branding agency, was recently selected to handle the consumer marketing efforts for Microban, the market leader in antimicrobial and odor control technology. FL will develop and manage all digital advertising, social media, public relations and influencer marketing for the 2017 consumer campaign.

“Microban is an incredible partner and we’re excited to help them bring their technology front and center to consumers,” said Josh Lane, co-founder and director of account strategy at FL. He adds, “This win is a testament to the hard work of our team and our commitment to strategic storytelling.”

To support the effort and bring additional leadership to the FL account department, Matt Gaymon has joined the agency as management supervisor, focusing primarily on Microban. Before joining FerebeeLane, Matt spent 14 years at Erwin Penland, where he served as management supervisor for brands including Michelin, Denny’s, Lockheed Martin, Firehouse Subs, ScanSource and United Way.

“Matt brings a layer of leadership and experience that is crucial to both our success with Microban and as an agency at-large. As our team continues to grow and add more talented people to our mix, it’s important that we have experienced leaders like Matt in place to help guide our team.” said Lane.

The Microban consumer campaign, Live On, launched in April and can be seen in part at www.thecleanerhome.com.

About FerebeeLane

FerebeeLane is a full-service marketing agency located in Greenville, SC. FerebeeLane’s services include traditional and digital advertising, branding, public relations, social media, video and motion, media and more. The agency was founded in 2005 and has worked with a variety of local, regional and national brands, including, Le Creuset of America, Blackberry Farm, Michelin North America, Kamado Joe and BMW North America. Learn more at ferebeelane.com and join us on Instagram, Twitter, Facebook and LinkedIn.