Jackson wins six ADDY Awards
February 22, 2017
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communications and events agency, received three Gold and three Silver ADDY Awards during the 2017 awards competition hosted by the American Advertising Federation (AAF) Greenville.
Jackson scored two Gold ADDYs for the 2016 Big League Baseball World Series held annually in Easley, SC and one for Greenville Literacy Association’s “Spoiler Alert” campaign created for the association’s annual Really Good, Really Big, Really Cheap Book Sale. The Gold award winners will automatically move on to district competition.
Additionally, Jackson received Silver ADDYs for The Big League World Series “Cracked Windshield” and “Dead Bird” campaigns and for Smithfield Foods’ “Win the King’s Car” promotion. In celebration of the 50th anniversary of Richard Petty’s historic 10-win NASCAR season in 1967, Smithfield Foods—a sponsor of Richard Petty Motorsports—restored a 1967 Plymouth Belvedere that mirrored Petty’s famous No. 43 car. The bright blue Belvedere was unveiled last February at Daytona International Speedway to launch Smithfield’s “Win the King’s Car” promotion and was given away in a drawing on Nov. 20 at Homestead-Miami Speedway.
“On behalf of our associates, I want to congratulate Jackson Creative Director Chad Rucker, Associate Creative Director Jordan Fretz and a creative team that continues to produce award-winning work,” said Jackson CEO & President Darrell Jackson. “I also want to recognize our clients and thank them for giving us opportunities to sometimes take a non-traditional route and color outside the lines to help them raise awareness and grow their brands.”
About Jackson Marketing, Motorsports & Events
Jackson Marketing, Motorsports & Events is a fully integrated marketing communications and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a 2015, 2016 and 2017 “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including BMW, Michelin, BFGoodrich Tires, BNSF Railway, Harlem Globetrotters, JCB Construction Equipment, Sage Automotive Interiors, Magpul Firearms, Trijicon Aiming Solutions, the American Red Cross and Habitat for Humanity. For more information about the company or its locations in Greenville, S.C., and San Diego, visit the company’s website at www.jacksonmg.com.
