United Community Bank Ice on Main reveals new logo
May 20, 2016
As its 6th season approaches later this year, United Community Bank Ice on Main revealed a new, refreshed logo. The City of Greenville and United Community Bank worked with Crawford Strategy to create a new brand image that will be more easily recognizable in a number of ways. The team considered several options before selecting an image that strongly connects to the primary rink activity: ice skating!
“United Community Bank Ice on Main is a special tradition in Greenville,” said Michelle Seaver, president of United Community Bank in Greenville County. “We are excited to kick off the 6th season with a logo that will expand our visibility and recognition throughout this community and the surrounding region. We look forward to seeing old and new friends on the rink in November!”
The logo has already begun to make its debut in promotional materials for this year’s Frozen Flour event on Monday, June 13th. This is the second year for Frozen Fluor, a special event held in partnership with sponsor Greenville Drive. During the 7:05 p.m. game, attendees will be treated with several fun “ice” themed surprises, games and guests, including the return of the Ice Princesses and Tuba Christmas. Those who purchase tickets for this event through a specific online webpage will be automatically entered in a drawing for a Family Fun Prize Pack that includes passes for skating at the downtown rink next season, gift certificates to local businesses and other fun surprises. The ticket page is available at Facebook.com/iceonmain or by visiting iceonmain.com.
United Community Bank Ice on Main will open for the 6th season on Friday, Nov. 18th.
About United Community Bank
United Community Banks, Inc. is a bank holding company based in Blairsville, Georgia, with $9.8 billion in assets. The company’s banking subsidiary, United Community Bank, is one of the Southeast’s largest full-service banks, operating 135 offices in Georgia, North Carolina, South Carolina and Tennessee. The bank specializes in personalized community banking services for individuals, small businesses and corporations. United Community Bank offers a full range of consumer and commercial banking services including mortgage, advisory, treasury management and other products. In 2014 and 2015, United Community Bank was ranked first in customer satisfaction in the southeast by J.D. Power and in 2015 was ranked fourteenth on the Forbes list of America’s Best Banks. Additional information about the company and the bank’s full range of products and services is available at www.ucbi.com.
About United Community Bank Ice on Main
Located in the heart of downtown Greenville, S.C., United Community Bank Ice on Main is an open-air ice skating rink — the only one of its kind in Greenville. Since 2011, more than 66,500 skaters have enjoyed Greenville’s greatest holiday tradition. United Community Bank Ice on Main is located on the Village Green at Main@Broad, 206 S. Main St. in Greenville. For details about opening hours, ticket prices and season events, please visit www.iceonmain.com.
