Clemson Grad and Upstate Native Wins ‘Bellwether Polo’ Naming Contest
November 7, 2011
Doug Erwin behind the naming of Loggerhead Apparel’s new ‘Hartwell Sunset Orange’ Bellwether Polo
GREENVILLE, SC – November 7, 2011 – Last month, South Carolinabased clothing company Loggerhead Apparel launched several new products,among them a new Orange polo. The company has historically named eachcolor in its lineup after Southern icons or wildlife, such as SouthernMoon Pink, a jellyfish found in coastal waters, and Edisto Blackwater,after the Edisto River, the longest blackwater river in North America.
To allow fans to get in on the fun, Loggerhead Apparel held a contestto name the new Orange. With more than 100 entries, and hundreds morevotes, the winning name – Hartwell Sunset Orange – was submitted byrecent Clemson graduate Doug Erwin.
Erwin felt that ‘Hartwell Sunset’ accurately reflected the burningorange hue, and also gave a nod to two Upstate South Carolina icons –the town of Clemson, and beautiful Lake Hartwell. For his efforts,Erwin, who now lives in the Washington D.C. area, received one of thevery first Hartwell Sunset Orange Bellwether Polos off the line.Co-Founder of Loggerhead Apparel Sara Painter, also a graduate ofClemson University, said ‚We’re so proud to have a Carolina native andfellow Clemson grad win the contest, and couldn’t have hoped for abetter name.‛
The Hartwell Sunset Orange polo, in addition to 5 other colors andthe all new Carolina Cotton Tee, is available in the Upstate at M.H.Frank in Clemson, Pink Bee and Jack Runnion in Greenville, and SamEvatt’s in Spartanburg. For a limited time, there is also a customPurple & Orange Bellwether Polo available in these retail partners.Each Bellwether Polo is manufactured in South Carolina of American-grownSupima Cotton, with ten percent of each sale donated directly to seaturtle conservation efforts. Since February of this year, LoggerheadApparel has raised more than $7,500 for conservation causes, and willexceed $10,000 by year’s end.
For more information on Loggerhead Apparel, please visit www.LoggerheadApparel.com or follow on Facebook at www.facebook.com/LoggerheadApparel.
About Loggerhead Apparel
Loggerhead Apparel provides premium, American-grown and made clothingand accessories. The concept was born in early 2009 in the minds of twoSouth Carolina natives. One a product of the Lowcountry, who grew up onthe coast just north of Charleston, the other a product of the Upstate,the grandchild of mill workers in the textile town of Spartanburg. Theirpassion and pride for the state of South Carolina, its people and itsbeauty, its wildlife and its economy, led to Loggerhead Apparel.
