Southern Tide Increases Distribution to More Than 70 Additional Retail Stores in 26 States Across the Country

August 11, 2011

GREENVILLE, SC  – August 11, 2011 – Representatives from Southern Tide today announced that the company, since January of this year, has increased its distribution by partnering with 70 additional fine men’s and women’s retailers in 26 states to sell Southern Tide apparel. In addition, Southern Tide has gained three new retail partners in the states of Arizona, Utah, and Colorado, expanding the company’s distribution to more than 42 states across the country in more than 475 retail stores.

These specialty stores will be carrying select items from Southern Tide’s collection, which includes the Skipjack Polo; Channel Marker Khaki Pants and Shorts; RT-7 Pants; Chinos; Men’s Sport Shirts; Skipjack Boxers; Hats and Neck Ties; Short and Long-sleeve T-shirts; and various accessories. Southern Tide recently added belts, sweaters, and denim to their apparel line; and added a variety of new colors and designs to existing items including over 50 colors of the acclaimed Skipjack Polo.

Shoppers looking for a Southern Tide retail partner can utilize the zip code search feature on Southern Tide’s website at www.SouthernTide.com.

“In six months we have significantly expanded and grown our retail distribution across the country. The western United States is somewhat new for us, so the increased interest in the Mountain States and the West coast is especially exciting for us,” said Jim Twining, CEO of Southern Tide. “We are very encouraged with this momentum and the feedback we receive from our retail partners and consumers of their affinity for the Southern Tide brand.”

For more information about Southern Tide, to locate a retailer, or to purchase Southern Tide products online, visit www.SouthernTide.com or call (864) 236-8015.

About Southern Tide

Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection’s original product, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide’s exclusive fabric, True-Vent Micro PiqueTM, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide’s design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection’s vast array of items including the Men’s and Women’s Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Jeans; Men’s Sport Shirts, Sweaters; Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at fine retailers more than 40 states including South Carolina, North Carolina, Virginia, Louisiana, Mississippi, Georgia, Alabama, Oklahoma, Indiana, Pennsylvania, Florida, Michigan, Rhode Island, Minnesota, Missouri, Tennessee, New Jersey, New Hampshire, Texas, Delaware, Massachusetts, Maryland, Connecticut, Iowa, Idaho, Washington D.C., New Mexico, Kansas, Arkansas, Maine, Kentucky, New York, Wisconsin, Ohio, West Virginia, California, Nebraska, Illinois, Indiana, Utah, Arizona, Colorado, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.