Entrepreneurial Secrets: The irresistible power of touch
April 17, 2017
By Jerry Bellune
Our Congressman Joe Wilson is an expert toucher.
He will touch your upper arm in talking with you.
It’s a light and inoffensive gesture but effective.
Touch is the first sense we acquire as infants.
It’s a secret weapon in successful relationships.
Good wait and service staffs learn to do it.
They do it in a personal but inoffensive way.
That touch sends a subliminal signal to others.
Ability to communicate non-verbally is hardly new.
Research shows the emotions and desire of touching.
Strangers shake hands. That’s one way to touch.
Long-time friends hug each other.
I spent time with a successful sales lady recently.
I offered her contacts of people who could help her.
We met as strangers but departed as friends.
“Give me a hug,” she said … and we hugged.
Both of us will remember that two-second hug.
Here are four other relationship-building tips.
- Stay in touch. And touch your clients often.
We send them a weekly eLetter full of tips like this.
We send them a monthly marketing magazine.
We call them with news that will help them.
Remember the best customers are your current ones.
Keep on top of their wants and needs.
- Have a “Feel Good Kit” if you make a mistake.
Just saying, “I’m sorry” is not enough.
Put something in it that they will value.
Send it with a handwritten note of apology.
- Promote customers’ products and services.
Bring business to your clients.
You will make them customers for life.
- Make it easy to do business with you.
Find all the ways you can cut out “hassle factors.”
Do it for the customer’s convenience, not yours.
When it’s easy, they will do more business with you.
Special offer for Success Strategies readers:
A free one-year Marketing Ad-Visor subscription.
This is a $49-a-year value with my compliments
Call Ashley or Rose for details at 803-359-7633.
Next: Your own client advisory group.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2017 The Bellune Company, Inc
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
