Alpha Media, Columbia adds Rock 99.7

Alpha Media, Columbia announced the addition of Rock 99.7. The Contemporary Rock station hit the air waves yesterday, December 27^th. For the first time in several years, listeners in Columbia will hear artists such as Green Day, Kings of Leon, Red Hot Chili Peppers, Blink 182, and the Foo Fighters on their radio.

Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “Alpha continues to grow and invest in Columbia with our latest addition of a Contemporary Rock station. Rock 99.7 will be a great companion to our Classic Rock station Fox 102.3 WMFX.”

Alpha Media, Columbia SVP/Market Manager Mike Hartel added, “This is really about providing the local community with options, and up until today there was not an option to hear some incredible rock music from the last 20 years on the radio. Our town has been very vocal about wanting a Contemporary Rock option back, and we are thrilled to be able to accommodate that request. We really couldn’t wait to get started!”

“We live in a very vibrant and educated town, and it was kind of silly that Contemporary Rock didn’t have a place on the dial.  Rock 99.7 will now fill a very sizeable 20-year void.  We are going to have a ton of fun with this thing,” remarked Hunter Meyer, Rock 99.7 Program Director.

Alpha Media, headquartered in Portland, Oregon owns or operates 246 radio stations within 50 markets across the United States covering all formats including Top 40, Adult Contemporary, Spanish, Urban, News Talk, Sports, Rock, Country and more. In addition to the radio stations, Alpha Media owns the intimate performance venues, Skype Live Studio in Portland, Oregon and Alamo Lounge in San Antonio, Texas.