More advertising secrets – Your Direct Response Check List
April 18, 2016
Jerry Bellune
Do you believe advertising is a waste of money?
It is if you advertise the way most businesses do.
Those ads aren’t designed to produce results.
They are simply image ads which establish your brand.
Advertising has one job — to produce sales.
Smart advertisers use the direct response check list.
1. Start with your advertising headlines.
Your advertising aims to attract ideal prospects.
That may be less than 10% of the market.
But that’s the 10% that want and need your products.
Here’s an example of what I mean:
“Mom, protect your kids from sun burn”
“How to retire comfortably at age 50”
2. Add a benefit-heavy sub headline.
“This sun screen protects your active child all day”
“Forget your fears that you’ll outlive your money”
Use “you” and “your” as often as possible
3. List all benefits in your advertising message.
This is where you elaborate on what’s in it for them.
This is no time for modesty. Tell ‘em what it does.
4. Use eye-catching photos or art work.
These may include such subjects as:
• Satisfied clients’ photos with their testimonials.
• Photos of them enjoying the product or service.
5. Use sub heads in the copy if needed.
Make each sub head bold faced and tantalizing.
Some prospects skim right through an ad.
But they will read the bold face subheads.
6. Call for action to make a buying decision.
Tell them how they can place their orders.
That can include by phone, online or walk in.
7. Conclude with a strong P.S. to buy.
• “P.S. Offer good only until 4:47 p.m. Thursday”
• “P.S. Order now as only 12 ____ are left in stock”
Want to know more about money-making ads?
Call me today at 803-359-7633.
Next: Use 2-Step Direct Response strategies.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2016 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
