Marketing Magic – Selecting Your Marketing Media

By Jerry Bellune

 

Selecting Your Marketing Media

Consider the best ways to reach your Ideal Clients.

These are the ones who buy big ticket items from you.

They are your highest profit clients.

They are the one who not only keep you in business.

They will send your kids to college.

Pay off your mortgage. Send you on that world cruise.

What media do they use to make buying decisions?

You have got to know that.

How do you do it?

You ask a few of them. They will tell you.

 

You may be able to reach them:

• In their local newspaper — my favorite.

• In a local or regional magazine.

• Online at your web site — if you send them there.

• With a freebie or irresistible email offer from you.

• With social media messaging.

• Over the air or by cable.

• By direct mail or outdoor advertising.

• With promotional advertising.

 

For example, I’ve found what works for me.

I attract older, affluent boomers with newspapers.

They tell me they trust and read local papers.

My second choice is a direct mail campaign.

For this, I use email and snail mail.

To reach them I use a list of affluent local people.

Who you sell to may be entirely different.

You have to find out which media works for you.

 

Advertising is our best, least expensive sales force.

It’s like having several hundred sales people.

It’s like having them calling prospects for you.

I could not afford a huge sales staff. Ads do it for me.

My advertising has one mission and one mission only.

It’s to make sales for me and my business.

It is not to be catchy, cute or clever. It is not to build brand.

Client satisfaction builds loyalty. Loyalty builds your brand.

 

Recommended Reading

My new Special Report will attract your best clients.

It’s called “Seduction Marketing.”

For a complimentary copy email me.

In the subject line put: “Seduction Marketing.”

It’s absolutely free. No strings attached.

Next: Why you must make the first sale

 

Want to share this with a friend? Be my guest.

We only ask that you tell them where it came from.

Invite them to send me their email address.

They can reach me at [email protected]

I’ll email this strategy letter to them each week.

©2015 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]

 

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