Marketing Magic – Marketing’s First Magic Leg
March 10, 2015
By Jerry Bellune
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Marketing’s First Magic Leg
How do milliondollar marketers do it?
They practice unorthodox strategies and tactics.
They invest a lot of time in planning their campaigns.
They understand who their target market is.
Those are their ideal, most profitable clients.
They know the media their clients consume.
They shape the message that appeals to those clients.
Their messages meet at least one of three tests:
• They ease clients’ pains and solve their problems.
• They speed them toward achieving their goals.
• They reward them by realizing fantasies and dreams.
Now here’s the best secret, You can do this, too.
But you must act on what I show you.
Get out a pad and pencil because you’ll need them.
Don’t have time right now? That’s OK.
Make a note to come back to this when you’re ready.
Here’s my first question for you to consider:
Do you think that if you advertise they will come?
Attracting ideal clients is far more strategic than that.
And retaining them is the most strategic of all.
Marketing is a 3legged stool.
Your Market. Your Message. Your Media.
Hang on. It’s not rocket science.
I’ll show you the three easy steps you’ll need.
They are guaranteed to attract and retain ideal clients.
The Market is your Ideal Client or Patient.
Those are the people you want to attract and retain.
For example: Your client should value higher quality.
They know they will pay more for it.
But it will last longer with lower maintenance costs.
Over it’s lifetime, it will save them money.
It will make them look and feel better.
The money they spend with you is a wise investment.
The higher price will actually be cheaper.
Make notes now about who your ideal client is:
Their age, desires, gender, income, lifestyle and needs.
Paint a clear picture of who you want to attract.
Recommended Reading
My new Special Report will help you in sales.
It will help those you are teaching to sell.
For a complimentary copy email me.
In the subject line put: “Marketing Magic.”
It’s absolutely free. No strings attached.
Next: Creating your Marketing Message.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
©2015 The Bellune Company, Inc.
