The Blackbaud Index of Online Giving Reports 23 Percent Growth
July 18, 2010
CHARLESTON, SC – July 15, 2010 – Blackbaud, Inc. (Nasdaq: BLKB) today announced the launch of The Blackbaud Index of OnlineGiving, an online fundraising index that reports revenue trends of 1,787nonprofit organizations representing $399million in 12 month online revenue on a monthly basis. The Index isbased on actual revenue statistics from nonprofit organizations using a varietyof fundraising systems, both from Blackbaud and other vendors. It representsorganizations of all sizes from the following sectors: arts, culture, and humanities;education; environment and animals; healthcare; human services; internationalaffairs; and public and society benefit. (Read more about the methodology at www.blackbaud.com/blackbaudindex.)
“Blackbaud has been engaged with supporting online givingfor nonprofits for more than a decade now,” said Steve MacLaughlin, Blackbaud’sdirector of Internet solutions. “The Blackbaud Index of Online Giving is thenext step in sharing trends and insights into what is happening in thenonprofit sector.”
The Blackbaud Index of Online Giving released today reportsthat online revenue increased by 23 percent for the three months ending May2010 as compared to the same period in 2009. Along with the launch of TheBlackbaud Index of Online Giving today, Blackbaud released additional data andanalysis that reports on organizations by size. The Index found that three-monthonline revenue for small organizations (prior 12 month total revenue of < $1million) increased 13.1 percent in May, while revenue at medium organizations (prior12 month total revenue of $1 – 10 million) increased 21.3 percent, and revenueat large organizations (prior 12 month total revenue of > $10 million)increased 28 percent.
Nick Allen, chief strategy officer of Donordigital,provided guest analysis of the Index in a reportthat accompanied the release. “The 23 percent increase in online fundraising revenuerevealed by the first edition of the new Blackbaud Index of Online Giving,along with additional new data showing that retention of online-acquired donorsis almost as good as for mail-acquired donors, provides some good news in agenerally dismal fundraising time,” said Allen.
According to Allen, the data shows that it is important fornonprofits to invest in building their online fundraising program because itcan grow much faster than their mail/phone program, even in a poor economy. Hecommented that nonprofits’ online programs acquire higher value donors, attractyounger donors, and bring in acquisition gifts that are typically twice as highor more than mail gifts, with a higher lifetime value too.
The Blackbaud Index of CharitableGiving, which was launched last month, was also updated today and reports 6.2percent growth in overall fundraising for the three months ending May 2010 ascompared to the same period in 2009. The Index found that three-month overallrevenue for small organizations (prior 12 month total revenue of < $1million) increased 8.6 percent in May, while revenue at medium organizations (prior12 month total revenue of $1 – 10 million) remained relatively flat with a -.7percent decrease, and revenue at large organizations (prior 12 month totalrevenue > $10 million) increased 8.7 percent.
Visit www.blackbaud.com/blackbaudindexfor further data on both indices, for monthly updates on the 15th, andto download the new Blackbaud Index of Online Giving report.
About Blackbaud
Blackbaud is the leading global provider of software andservices designed specifically for nonprofit organizations, enabling them to improve operational efficiency, buildstrong relationships, and raise more money to support their missions. Approximately 22,000organizations — including University of Arizona Foundation, American Red Cross,Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, TulsaCommunity Foundation, Ursinus College, Earthjustice, International Fund forAnimal Welfare, and the WGBH Educational Foundation — use one or more Blackbaudproducts and services for fundraising, constituent relationship management,financial management, website management, direct marketing,education administration, ticketing, business intelligence, prospect research,consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise hasbeen partnering with nonprofits and providing them the solutions they need tomake a difference in their local communities and worldwide. Headquartered intheUnited States, Blackbaudalso has operations inAustralia,Canada, Hong Kong, theNetherlands, and theUnited Kingdom. For moreinformation, visit www.blackbaud.com.
