Avoid the No. 1 networking mistake

By Jerry Bellune

Most people we meet at networking events make a sad mistake. They think they’re so special they have to tell you all about themselves, what they do, etc.

This isn’t networking. It’s word-vomiting all over some poor soul who deserves better.
Our friend Andrea Nierenberg, the Networking Queen, wrote recently about how to introduce yourself at such events.

Her advice is sound. I only would add this suggestion: Make it about them. Showing your interest in other people is a sincere compliment. So few people know to do it that it sets you above the crowd.

We must seize the initiative and ask them first: “What do you do?”or “What brought you here today?” or “How might I be of help to you?” You get the idea.

It is critical that you learn about them:

1. What line of work they are in.
2. Why they came to this event.
3. What you may have in common.

Find out about their needs or wants you may help them with. That’s a plus.

This makes an almost instant connection. Your personal interest delights them.

You will find out if they are someone who needs what you do or can refer you something.

When they ask, “Now tell me what you do,” you have a good idea of what to say that will build their confidence in you.

These are the kinds of ideas you will find in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a personally autographed $20 copy, call us at 359-7633.
Copyright 2019, The Bellune Co., Inc.