Create More Memorable Experiences

By Jerry Bellune

Howard Schultz experienced an epiphany.
He was enchanted by European coffee houses.
Why couldn’t Starbucks copy that in America?
Lowe’s Foods is an expansion of that epiphany.
Marketing Director Kelly Davis gave us a tour.
What we saw was amazing and exciting.
They had taken the best ideas from their competition.
On top of that, they created new concepts.
What resulted is a memorable shopping experience.

Here is a taste what you’ll find at Lowe’s Foods:
• Inside the door are local produce and products,
Lowe’s invites local farmers and others to sell here.
• At Pick & Prep they slice produce as you want it.
• All around the store are tasting stations to sample.
• At the Sausage Works guess what’s on display?
Southerners crowded the counter there.
• Next is the Smokehouse. We were in time for ribs.
Yuuum! You can get them rubbed and/or with sauce.

At the Community Table are local vendors.
Local chefs teach you their cooking secrets.
Local farmers, wineries, and businesses give samples.
The table is salvaged from old barn timbers.
• Two bakeries supply cakes, pies, and breads.
• The Chicken Kitchen has it grilled, fried, and roasted.
• The Beer Den has beer, of course, and wine.
• The Deli will bake you a pizza to go with it.
There’s a dining area to sit and enjoy both.
And there’s a coffee bar for those just waking up.
Unlike Walmart, employees are everywhere.
They are well trained and can answer all questions.

This suggests three critical questions:
1. How well are your employees/contractors trained?
2. Do they enjoy their work and helping your clients?
3. Would you work or shop here if you weren’t the boss?

Special offer for Entrepreneur Secrets readers:
Would you like a copy of “30 Days to Sales Success”?
This little eBook can change your income and your life.
It gives you one sales secret a day for 30 days.
Using one secret a day will boost your sales rapidly.
And for you it’s absolutely free with my compliments.
Call Rose with your email address at 803-359-7633.

Next: Subtle, inexpensive marketing

Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2017 The Bellune Company, Inc

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]