Take off your blinders, widen your footprint
January 9, 2019
By Jerry Bellune
Too many business owners are hampered by blinders.
They think of their businesses and their customers too narrowly.
If MacLeod and Jerry Bellune had thought of their publishing business that way, they might not be in business now.
They did not stray from communications, advertising and news. These were industries they understood even if the market was changing almost daily.
They chose instead to widen their footprint in the communications and publishing industries.
The lone exception was to start a real estate investment company to house their enterprises. They believed investing in real estate was a good bet for them.
Today they publish books, ebooks, self-study courses and print and online advertising, magazines and newspapers.
They offer advertising, marketing, sales and leadership courses. They use more than a dozen strategies to advertise, market and promote their businesses.
Wannabe entrepreneurs and business owners often ask for the Magic Bullet of success. The truth is, one Magic
Bullet won’t do it. You need many Magic Bullets.
As an entrepreneur, embrace as many of these as you can. Make them work for you.
Bellune and 10 co-authors reveal their strategies in “Maverick Entrepreneurs’ Million Dollar Strategies.” For a $20 autographed copy call 803-359-7633.
Copyright 2019, The Bellune Co., Inc.
