The Marketing Beacon marks 20 years serving businesses throughout South Carolina and beyond

The Marketing Beacon, a provider of marketing services designed to grow businesses, marks its 20th anniversary, celebrating two decades of solving marketing challenges with custom-developed solutions for the small and midsize business (SMB) market. Since its inception in 2004, The Marketing Beacon has been committed to delivering marketing strategies and solutions needed by SMBs. The original concept from the beginning of the business has remained at the core of The Marketing Beacon’s mission: to provide SMBs the marketing services they need, when they need them through an outsourced delivery model that is flexible, reliable, and cost-effective.

William Russell, Managing Partner, started the business to fill a market void. At the time, small and even emerging businesses often relied on internal resources to perform marketing duties without a true strategy or plan. The idea of having an outsourced services provider made sense and the concept was already growing in popularity when functional areas such as finance, IT, and HR were being outsourced by companies. “Twenty years ago and even today, businesses are able to take advantage of the outsourced services model,” says Russell. “It’s a great way for them to have access to the expertise they need without incurring the expense of recruiting, hiring, and training a full time equivalent.”

A primary reason The Marketing Beacon is able to celebrate this milestone anniversary is because they consistently treat clients like friends and family. Personal reputations are put on the line in all client engagements. “It’s important to remember that clients are real people,” adds Russell. “Our services approach is personalized because we don’t have any corporate red tape or stringent policies to hinder us from performing our work when our clients need it. That’s a big deal when working with SMBs who often need things done right away and we’re more than happy to meet those demands.”

Through the years, continued advances in technology have removed geographic barriers allowing The Marketing Beacon to work with client companies regardless of location. Because of this and through established networking relationships, the company has performed work with clients across a spectrum of market sectors and business sizes. “Without question, technology has changed the playing field to our advantage,” Russell says. “We now have more ways to connect with clients than ever before. From a simple text message to a more involved online meeting, communications are instantaneous which allows us to reach a broader market and often expedite marketing project work.”

The future for The Marketing Beacon remains bright. Plans are to continue serving clients by delivering the marketing solutions they need to grow their businesses and to excel in their markets. “The outsourced marketing services model works,” Russell adds. “Companies rely on it today more than ever before. We feel privileged to be called upon to come alongside our clients as we progress through the customized marketing action plans we develop specific for their business. Our future goals are to stay on mission by proactively addressing our client’s marketing needs and always be there when they need us.”

About The Marketing Beacon

The Marketing Beacon specializes in delivering custom-developed marketing solutions designed to generate new customers and grow opportunities from existing clients for businesses in Greenville, South Carolina, the Upstate, and those beyond the region. Application of real-world marketing expertise is leveraged to determine which marketing techniques, tools and tactics are best for a customer’s business. The prevailing goal is to deliver the right balance of marketing solutions designed for a client to gain greater market visibility and awareness, neutralize buyer risk and develop customer trust for repeat business. For more information on The Marketing Beacon visit www.TheMarketingBeacon.com.