AAF Greenville Public Service Beneficiary Application Now

GREENVILLE, SC – Each year, American Advertising Federation of Greenville (AAF Greenville) selects a local non-profit as beneficiary of our annual public service initiative. We are now accepting applications for selection of the 2014 beneficiary.

This program allows AAF Greenville to select a non-profit partner that has some marketing budget but limited resources to make those dollars impactful.

AAF Greenville has an engaged membership of marketing professionals who are willing to donate their time and services to benefit a worthy cause in our community.

We seek to partner with a non-profit organization that will pay AAF Greenville a one-time fee to develop and/or distribute a campaign to promote whatever need that organization is currently facing (awareness, fundraising, volunteer recruitment, event promotion, etc.).

AAF Greenville secures donations from its members and their companies for the necessary tools to execute the non-profit beneficiary’s campaign. We intend to yield the organization a minimum of a 2:1 return on their investment within a 12-month period.

Please note that we are only offering strategy, development and placement of public service messages, and all media space is intended to be donated by AAF Greenville members and supporters.  AAFG will not pay out of pocket for media.

There are two potential ways that this program can work, depending on the selected beneficiary’s need:

 

Option A: Media Only

Option B: Creative and Media

 

To qualify for consideration, an organization must:

• Be a registered 501(c)(3) non-profit organization
• Have a marketing budget that can be allocated to this program
• Demonstrate need for marketing assistance to reach a measurable goal
• Have current creative materials (if seeking the Media Only opportunity)
• Be willing to work collaboratively with AAF Greenville volunteers

 

All applications are due by November 15th, 2014.

 

The AAF Greenville public service committee will review all applications, interview the highest scoring candidates and notify the selected beneficiary no later than January 15, 2015. Specific details of the campaign will be determined after an evaluation of the beneficiary’s marketing needs.

You may download the application by visiting www.aafgreenville.org/public-service.

Please include the contact information for the person who will serve as the primary liaison between your organization and AAF Greenville’s public service committee. Feel free to use additional pages as needed to answer the questions.

Please submit completed applications, and proof of your 501(c)(3) non-profit status, to:

Courtney Richard
Infinity Marketing
874 S. Pleasantburg Drive
Greenville, SC 29607

[email protected]

 

 

About AAF Greenville

AAF Greenville is a local market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia. As AAF’s 2013 and 2014 National Club of the Year for Division IV, AAF Greenville provides programs and initiatives that promote professional development, public service, education, diversity and multiculturalism, government relations, creativity, recognition and networking. The organization is comprised of local professionals who work in advertising, marketing and public relations throughout Greenville, Spartanburg and Anderson, S.C. For more information, please visit www.aafgreenville.org.