AAF of The Midlands Announces 2008 ADDY® Award Winners

March 11, 2008

COLUMBIA, SC – February 23, 2008 – AAF of The Midlands awarded 114 ADDY® Awards at the 2008 ADDY Gala at the Township Theatre in downtown Columbia Saturday, February 23.

Of the 114 awards given, 32 were Gold ADDY Awards, 66 were Silver ADDY Awards, four were “Best of” ADDY Awards, and one was the prestigious AAF Silver Medal. In the Student ADDY Competition, there were 3 Gold ADDY Awards, and 8 Silver ADDY Awards presented. A full list of winners can be found here.

The Silver Medal was given to Bonnie Drewniany, associate professor in the School of Journalism and Mass Communications at the University of South Carolina. The Silver Medal is the highest honor an AAF chapter can bestow. Drewniany earned the Silver Medal for her exemplary work, creativity and dedication to the Columbia advertising community.

The mission of the ADDY Awards competition is to recognize and reward creative excellence in the art of advertising. The ADDY competition in Columbia is the first of a three-tiered national competition. Winners at the local level can proceed to the district-level competition in Roanoke, Va., March 28-29, and if successful there, can proceed to compete for a National ADDY Award in Atlanta on June 10.

“Winning an ADDY Award is one of the most prestigious professional distinctions that a creative advertising professional can earn,” said Alanna Ritchie, President of AAF of The Midlands. “To be recognized in this way is indeed an exciting and significant honor.”

About AAF of The Midlands
The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of The Midlands in order to enhance branding on a local, regional and national level. AAF of The Midlands is a member of the Third District of the AAF, which represents South Carolina, North Carolina and Virginia. Membership is open to any individual or company involved in any way in advertising, communications or marketing. For more information on AAF of The Midlands, visit www.columbiaadclub.com.

About the ADDYS
With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.