Advertising myths exposed: Myth #1 – Advertising doesn’t work

By Jerry Bellune

You’ve probably heard someone say this:
“I tried advertising but it didn’t work.”
Whether it was electronic or in print, it didn’t work.
And they are right. Their advertising didn’t work.
That’s like trying to drive a car with an empty gas tank.
You have to know what you’re doing.
Over the next few weeks, you’ll discover what works.
You’ll discover what top ad people have to say.
You’ll see advertising myths exposed.
We have field tested their strategies and they work.

David Fowler is one expert on advertising.
He ran a highly-successful big city ad agency.
He found newspapers a great place to advertise.
They are inexpensive and widely-read.
They reached the prospects his clients desired.
He wrote two excellent books on advertising:
• Newspaper Ads That Make Sales Jump
• Ultimate Money Making Newspaper Ads
He filled his pages with examples of ads that sell.
They made millions of dollars for his clients.

David admits many newspaper ads don’t work.
That’s not because people don’t read newspapers.
Nor is it because they don’t respond to ads they read.
It’s because failing ads aren’t read.
They don’t appeal to the prospects they should.
They don’t make strong offers to those prospects.
They fail because they aren’t Direct Response ads.

To create and publish ads that sell you must:
• Decide who your target buyers are.
• What newspapers or magazines they read.
• What messages will attract their attention.
• Detail multiple benefits they will receive.
• Give them at least 3 strong incentives to respond.
• Give them at least 3 easy ways to make their buy.
• Give them a deadline to place their order.

David’s books showed us how to create ads that sell.
Our ads now produce high Return on Investment.
Some of our clients have been with us over 20 years.

David has given us permission to offer his book.
As a reader, you can order it for only $50.
That may seen like a lot but it’s a great investment.
Is it worth $50 to generate thousands of dollars in sales?
Go to JerryBellune.com and click on Riverbanks Press.
You can order this amazing book with a credit card.

Next: Gain $10 to $1 return on investment.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]