Charleston PR founder Cheryl Smithem to participate in Charleston American Marketing panel discussion

CHARLESTON, SC – “In every business a crisis will happen. The magnitude and timing may not be able to be predicted, but you can be prepared,” asserts Cheryl Smithem, founder and principal at Charleston PR & Design, LLC. Business owners don’t have to be caught off guard and unprotected.”

Join Smithem and three other public relations specialists Thursday, September 3, 2015 from 12:00 PM – 1:30 PM as they discuss, “How to Communicate Strategically during Tough Situations.” [http://www.charlestonama.org/CAMA/events/] The luncheon and panel discussion are part of the Charleston American Marketing Association’s series of educational luncheons.

“Understanding the threats that are common in your industry, coupled with advance planning and an established, solid reputation will help you weather the unexpected” states Smithem. “You can, before a crisis strikes, provide ample evidence of the quality and veracity of your firm.”

Smithem says, “During the panel discussion, I will focus on how a business can learn to communicate effectively with media and use subject matter experts to keep everyone accurately informed.“

Tickets for the September Signature Luncheon and Panel Discussion: How to Communicate Strategically During Tough Situations are available from Eventbrite.

Other panelists are: Elizabeth Boineau, Owner, E. Boineau & Company, Matt Sartwell, Local News Editor, The Post & Courier, Barbara Vaughn, Director of Media Relations, City of Charleston. The moderator will be Jon Bruce, Anchor and Reporter, ABC News 4.

Charleston PR & Design is an integrated public relations and marketing communications firm supporting businesses and professionals. We help our clients increase awareness of their companies. We help our clients communicate with their customers. We help leaders in times of corporate crisis. Our clients benefit from our experience gained through more than 35 years of business leadership.