Chernoff Newman Super Bowl Poll: The Results
February 10, 2012
COLUMBIA, SC – February 9, 2012 – It doesn’t really matter ifyou’re a diehard fan, you don’t even have to like football—once a year,you turn on the TV not for the love of the game, but for thecommercials.
As a full-service communications agency, the Super Bowl is a big deal for the folks at Chernoff Newman.Strategic insight, a well-crafted message and captivating images arewhat make them tick. So naturally, CN’ers get pretty excited to see whatother communicators are churning out on one of the biggest TVadvertising day of the year.
This year, instead of bantering back and forth amongst themselves onwhich ad took the cake, they turned to the social sphere and posted apoll on Facebook. More than 550 votes were cast, and the results were not surprising.
Topping the charts:
1. Doritos Burying Cats
2. Audi Vampire and
3. Naked M&M.
“The poll reinforced our thoughts as an agency,” said Heather Price,creative director at Chernoff Newman. “Production is key. Dogs rule.And, a little humor goes a long way in the Super Bowl.”
For more thoughts from Chernoff Newman on the commercials from Super Bowl XLVI visit their blog.
Recognized as one of the top influential communications firms in the Southeast, Chernoff Newman is a full-service advertising, public relations, interactive andmarketing communications firm with offices in Columbia and Charleston,S.C., and Orlando, Fla. Through a client-focused approach, ChernoffNewman consistently develops and implements successful communicationsefforts for a variety of clients, including leaders in banking,education, energy, food services, health care, technology, tourism andmore.
