Critical Sales Secrets – 7.5 sales strategies for 2016
December 28, 2015By Jerry Bellune
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Sound selling isn’t expensive. But it does take work.
Here are 7.5 low-cost selling strategies for you in 2016.
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1. Put a top priority on collecting prospect information.
That’s anyone you think might buy from you – now or later.
The great business thinker Peter Drucker once said:
“The only profit center in business is your customer.”
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2. Offer great value in doing business with you.
Offer lots of benefits on your website and in your ads.
Offer complimentary reports and special deals.
Prompt prospects to give you their contact information.
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3. Make a sale to gain a client.
Talk to them. Make offers. Sell to them.
It is 3 times easier to sell existing clients than anyone else.
Clients are your best sources of profit.
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4. Contact them often with ideas and benefits.
The more often you communicate, the more you sell.
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5. Measure everything.
Does it take a week, a month, a year to close the first sale?
How many calls does it take to gain an appointment?
How many appointments to close a sale?
All other sales depend on how well you perform.
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6. Keep selling to them up until they buy . . . or die.
Research shows most sales are made after the fifth call.
Our experience shows it takes even more than that.
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7. Test all sales and marketing media available.
Don’t limit your messages to the internet.
Network. Write a weekly newsletter. Ask for referrals.
Offer free seminars to market advanced, paid seminars.
Build a prospect list for direct mail and online selling.
Record response to tell which media is working best.
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7.5. Check out your competition.
Know what they offer and at what price.
Then do it better than they do. Offer greater value.
Sam Walton founded Walmart with one simple strategy.
He visited his competitors and improved on what they did.
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Want more sales strategies that work?
Order your own copy of “Selling by the Numbers.”
It’s $29 and comes with $300 in sales coaching.
This offer ends at midnight Dec. 31, 2015.
Call Ashley or me at 803-359-7633 today.
Next: 12 must-read books for you in 2016.
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©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]