Dominate your market – Give ‘em what they want
January 26, 2015
By Jerry Bellune
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Give ‘em what they want
Have you ever heard of Sydney Biddle Barrows?
She once ran New York’s most expensive escort service.
The tabloids dubbed her the Mayflower Madam.
Her family came over on that historic vessel.
Today she advises businesses on revenue growth.
She will be in Columbia later this week.
I’m looking forward to meeting her.
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Sydney has written an excellent business book.
I recommend it: “Uncensored Sales Strategies.”
In it, she teaches what she learned in a tough racket.
She also teaches what her clients taught her.
Clients would offer to pay more for prettier girls.
By that they meant beautiful and busty.
She was grateful they didn’t ask for brains, too.
She already had the best-looking escorts in town.
So she tacked on a 25% premium rate.
Same girls but the johns thought they got more.
They happily paid more to feel they got the best.
You can call it the Rolls Royce Effect.
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The lesson for business and practice owners is this:
Make your clients and patients happy. Charge more.
But I can’t do that, you say. I’ll lose business.
No. You don’t have to offer premiums to all clients.
But you need to let all of them know it’s available.
The high rollers will raise their hands.
The others will find their own comfort level.
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This doesn’t mean a new product or service.
Just add value to what you’ve got, Sydney says.
This includes special offers “for premium clients only.”
I recommend the 3-tier system of benefits and value.
That’s simply silver, gold and platinum.
You might even add a diamond level for high rollers.
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Recommended reading
Most of us struggle with managing time.
But the payoff for us is incredible:
We get more important stuff done.
We have more time for ourselves.
Email me for “Managing Time & Ourselves.”
You can’t beat the price. It’s absolutely free.
Next: More XXX-rated strategies
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They can reach me at [email protected]
I’ll email this strategy letter to them each week.
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©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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