Entrepreneur Secrets: How to lower sales resistance

By Jerry Bellune

 

Has a friend recommended a good restaurant to you?

Raved about a book, movie or another product?

Told you how much they liked it?

What great food or moving book or movies it was?

How about a pain medication or therapy?

How it took away their pain or eased their fears?

Weren’t you tempted to buy or give it a try?

Word of mouth testimonials pack a lot of influence.

If someone else liked it, why wouldn’t you?

Testimonials in advertising have a similar impact.

They show prospects that others like your products.

This takes a lot of risk out of buying decisions.

It makes them more likely to become your clients.

So how to you get testimonials for your ads?

That’s simple. Ask your best clients for them.

90% will feel honored that you asked them.

The other 10% may be shy about doing it.

That’s OK. You want ones who will talk with friends.

You want people others know, respect and trust.

Three secrets of ad testimonials are:

1. It must be from a real person with a real name.

No initials or “Hazel J.” or “Henry S.”

Even “Jim Smith” makes people skeptical.

There are thousands of Jim Smiths” in the world.

Those could be testimonials you wrote.

Your ideal prospect is skeptical.

It must be “Suzanne Harman” or “Bill Jordan.”

Those are real people with real names.

2. A testimonial with a home town adds credibility.

How about “Suzanne Harman of Lexington”?

Or “Bill Jordan of Blythewood”?

3. Their photos are worth a thousand words.

Ask your clients to let you take their photos.

A smart phone camera is all you need.

Just their face, head and shoulders will do.   

Your top clients’ photos are highly credible.

Do you know the myths that can ruin you?

“9 Myths That Can Break Your Business” tells all.

It’s free. Write me at [email protected]

Next: Advertising that actually makes money.

Want to share this with a friend? Be my guest.

We only ask that you tell them where it came from.

Invite them to send me their email address.

They can reach me at [email protected]

I’ll email this strategy letter to them each week.

©2016 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]

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