Entrepreneur Secrets – How to reclaim lost customers
December 27, 2016
By Jerry Bellune
All of us lose customers every week, every year.
Research shows an average 15% of them:
1. Die, move away or no longer need what we offer.
2. Have a bad experience with one of our people.
3. Lose faith in us as reliable business people.
Aside from the high cost of replacing them, we can:
1. Find out why they left us. It’s simple. Ask them.
2. Take steps to make good on that lost confidence.
3. Work hard to rekindle their faith in us.
It costs less to keep a happy customer happy.
It costs little more to win back a lost customer.
It costs the most to attract and retain new customers.
Where do you want to put your effort in 2017.
Do you want customers to believe in you?
Silly question. Of course you do, says Susan Pinker.
Susan is a Canadian author and psychologist.
We’re told to avoid talk of faith and politics, she says.
Such talk may be divisive and destroy trust.
But research suggests just the opposite about faith.
“None” is the fastest-growing U.S. religious choice.
Does being devout signal you can be trusted?
Surprisingly, the answer is yes, Pinker says.
Yet new research shows that faith still matters.
Signs of religious faith is a measure of dependability, People see displays of faith as shorthand for reliability.
One experiment showed photographs to subjects.
Some showed people with religious symbols.
Crosses, Stars of David, Hindu red dots.
Others were of people without any faith symbols.
The subjects picked the first group as more reliable.
They also said they would entrust money with them.
That does not mean we need overt displays.
Even subtle displays are noted and respected.
Need ideas to produce more revenue in 2017?
Visit our VIP Club Master Mind Friday, Jan. 6
You’ll discover what other business people plan to do.
It will give you ideas to excite your customers.
Call Ashley or Rose for details at 359-7633.
Next: Where to find your biggest profits
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2016 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
.
