Entrepreneur Secrets – Learning from a big bank’s stupidity
September 18, 2016
By Jerry Bellune
I planned to write about lowering sales resistance.
But along came Wells Fargo with a great lesson.
Wells Fargo is one of our biggest banks.
It should be one of our most trusted ones, too.
But accusations have wrecked that right now.
The reason: Stupid, high-pressure sales tactics.
They used a simple “you want fries with that?”
But they turned it into a greedy sales mandate.
What can they do (and should have done already)?
And what should we be doing for our own clients?
1. Treat our customers with respect.
They are not cash cows waiting to be milked.
They are the reason we’re in business. Act like it.
Treat them with affection and courtesy, too.
Embrace and love them. Go the extra mile for them.
Stu Leonard had two rules for his employees:
Rule #1: The customer is ALWAYS right.
Rule #2. Refer to Rule #1.
2. Listen to their complaints and problems.
They are your real life quality control experts.
If something goes wrong, they should let you know.
Encourage them to be candid with you.
Ask them to let you know about ANY problems.
No problem is too small for us to act on.
If one client has problems, 10 more probably do, too.
Make it good. It’s less expensive than losing them.
If you treat them fairly, they will tell a few friends.
Treat them badly and they’ll tell everybody.they know.
3. Help then. Do it every way you can.
Do they want fries with that? They may.
You’ll never know unless you ask.
What else can we help you with today?
We have some lovely ABCs you might like.
We have a special on XYZs today only.
When you have a new offer, call to let them know.
If it’s time to replace something, give them a call.
Make it an on-going,helpful relationship.
Show them you love them and they’ll reciprocate.
Do you know the myths that destroy businesses?
“9 Myths That Can Break Your Business” tells all.
It’s free. Write me at [email protected]
Next: How to lower sales resistance.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2016 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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