Flock and Rally Co-Founder Tracie Broom serves as president of national agency network, PRConsultants Group

Tracie Broom, co-founder of Flock and Rally: Integrated Communications + Marketing, was elected to serve as 2024 president of a national association of independent PR firms, PRConsultants Group. Founded in 2000, PRConsultants Group is an invite-only, nationwide network of results-driven, senior communications and marketing consultants representing a diverse set of disciplines in midsize and major markets across the United States. Broom has been the network’s Columbia, South Carolina market representative since 2020.

“Being a member of PRConsultants Group has provided me with enormous professional and personal enrichment over the four years since I was invited,” says Broom. “Serving as president for the 2024-25 fiscal year is such an honor.”

PRConsultants Group members build value for their clients by leveraging the expertise of other trusted, seasoned professionals across the network, providing large agency resources with the personal attention and extensive relationships of a boutique agency or solo practice. Members serve local, regional, national and international brands, delivering measurable results via services such as strategy, creative execution, PR and media relations as well as digital and social media marketing, branding, event management, multi-market program management, crisis communications and more. Learn more about the network and view members nationwide at www.prconsultantsgroup.com.

For collaborations with partner agencies, Flock and Rally brings to the table an award-winning team of 20 full-time staff, led by CEO Merritt McNeely. Broom and fellow Co-Founding Partner Debi Schadel support the company’s business development activities and provide strategic counsel to the agency. The firm is positioned particularly well to serve institutions and organizations with complex service offerings, helping clients to simplify, position and deliver complicated messages to diverse audiences across wide geographic areas.

“Our firm has created exceptional results for clients by partnering with PRConsultants Group member agencies in markets like Nashville, where we led a highly successful PR campaign and video shoot for a global tech firm,” notes McNeely. “These relationships enable Flock and Rally to expand our focus from clients in South Carolina, the Southeast and beyond to new markets. We look forward to more collaborations to come.”

About Flock and Rally

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to state agencies to large-scale businesses. Serving industry sectors ranging from hospitality, lifestyle and travel & tourism to business, health care, higher education, transit & transportation, government, technology, real estate, economic development and more, Flock and Rally’s mission is to rally communities around great ideas. Learn more at www.flockandrally.com.

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