How to generate more business now
March 5, 2018
By Jerry Bellune
The first thing new sales people do with us is to list all their friends and relatives. Then they call them to let them know they work with us and are expanding their list of those who need our services. They ask friends to refer prospects to them.
Referrals become your best clients because family or friends referred them.
They also cost almost nothing to generate except time especially when you compare the cost of other marketing methods.
Referrals take pressure off you to constantly chase business, hoping and praying something will work. You’ll be able to recruit family, friends and clients to help with the “heavy lifting” of finding prospects who genuinely need and want what you offer.
Referred clients are less sales and price resistant. That means you’ll be able to charge more for products and services because referrals establish value and trust.
Referrals make it harder for existing clients to leave you. If they get their neighbor to do business with you, then they feel obligated to keep doing business with you. This closed loop locks them in.
What would it be like to know where your next client will come from? How much easier will it be to deal with those who already know and trust you as they were referred by a friend or family member?
For a complimentary digital copy of “30 Days to Incredible Sales” email [email protected]
Copyrght 2018, The Bellune Co., Inc.
