Jackson launches new experiential program for sales training, team building
July 25, 2018
Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has launched a new experiential program for sales training, team building and problem solving using off-road driving behind the wheel of a Jeep Wrangler Rubicon.
To implement the new training module, Jackson’s in-house training department has purchased four Jeep Rubicons and has partnered with aftermarket equipment manufacturers to provide vehicle modifications including: FOX Factory, shocks; JKS Manufacturing, lift kits; Rugged Ridge, bumpers, winches, rock guards and tire carriers; WeatherTech Protection, mats; Vision Wheel, off-road wheels; and Carlton Customs, installations.
“This new experiential program expands our training and events assets, and allows us to better assist our clients and others on how to increase consumer engagement and ultimately increase sales,” said Todd Steen, Jackson Executive Director of New Business Development.
Additionally, it gives Jackson the ability to customize programs for companies, dealer networks, nonprofit organizations and groups searching for sales and new product training, team-building exercises, product launches or media events, Steen said.
Experiential training is especially useful for communicating unique selling propositions, added Matt Lippert, Jackson Account Manager for Training & Development. “Education is key when it comes to new products and technology,” Lippert said. “The uninformed are going to struggle to communicate the benefits, which leads to their inability to explain value and eventually to product commoditization.”
Jackson’s training department facilitated more than 75 classes in 2017, providing instruction to more than 1,600 tire dealers and automotive enthusiasts across North America on new products, market trends and sales techniques and leading classroom discussions on the features and benefits of various types of on- and off-road tires. Additionally, Jackson trainers and associates attend numerous experiential marketing events each year, providing a variety of services that include tech talks, tires sales and pit support for race teams.
For more information on Jackson training modules for sales training, team building and problem solving, please call (864) 272-3000 or email [email protected].
About Jackson Marketing, Motorsports & Events
Jackson Marketing, Motorsports & Events is a fully integrated marketing communication and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a 2015, 2016 and 2017 “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including Michelin, BFGoodrich Tires, BNSF Railway, Harlem Globetrotters, JCB Construction Equipment, Sage Automotive Interiors, Trijicon Aiming Solutions, Bon Secours St. Francis Health System, Find Great People, Bob Jones University and Habitat for Humanity. For more information about the company or its locations in Greenville, S.C., and San Diego, visit the company’s website at www.jacksonmg.com.
