Jeffrey Gitomer December 17, 2013
December 17, 2013
By Jeffrey Gitomer
December 17, 2013
Holy frijoles, 2013 is almost over! How did you do? How did those resolutions and goals you made at the end of last year work out?
Think about the word resolution – the root word is resolve. What was your 2013 resolve? What got in the way of achievement?
Personally, I am against traditional resolutions and goals.
And if my thinking bugs you, don’t be too concerned, you’ll soon bereceiving a barrage of offers from various “experts” encouraging you toachieve goals this year and have your “best year ever” – the very samegoals you didn’t achieve last year.
Most resolutions and goalsset for the New Year are never achieved. Reason? They’re set emotionally and they’re set without an understanding of the circumstances aroundthe goal. Better stated: Your circumstances.
For your 2014 (andall years to come) I have created an easy-to-understand, “achievementopportunity” formula. Once you read it, and a few of the details, youwill at once see where your achievement opportunities are, how they mayfit into your life, and how you can use this formula to make this coming year a raging success.
Here’s my formula: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.
STOP BEFORE YOU START: Don’t make any resolutions for the future until you have defined your present situation.
IDENTIFY YOUR BIG PICTURE: What’s going on in your life and your career rightnow? What’s going on with your family, your money, your health, and your happiness? Will your present situation help you achieve and encourageyou to achieve? Or will it be a barrier to achievement? What are youseeking to accomplish in 2014 and what is your real resolve to make ithappen?
WHAT CAN BE? Identify, in writing, your opportunities.Think about the opportunities that might change or enhance your presentsituation. What triggers are you hoping to pull this year? Whatmountains are you hoping to climb? What hurdles are you looking to leapover (without knocking them down)?
Look for opportunities in places you may not be thinking about:
• Key relationships
• New social media strategies
• Trends in your business
• Technology shifts
• Apps
• Blogging
I think it’s also important to separate family opportunities frombusiness and career opportunities. Make sure you have a list for both.
Once you know where you are (situation), and you have identified how you can get from here to there (opportunity), then I recommend you make a 90-day game plan to achieve at least ONE of your opportunities. Not a goal, an opportunity. January, February,March. Document why you want it, what you have to do to make it happen,and what you’re hoping the outcome of that plan will be.
Here are some details of the achievement plan and process:
• Describe WHAT the opportunity is, the OBJECTIVE that the opportunitycreates, and WHY you want to take advantage of it and/or achieve it.
A NOTE ABOUT YOUR “WHY”: All too often “why” you want something is left at a superficial level.“To make more money” or “to support my family” or “to grow my career” –those are “surface whys” and may not provide enough incentive toachieve. Once you identify the surface why, ask yourself why again andagain until the real why appears. “Why do I want to make more money?”“Why do I want to support my family?” “Why do I want to grow my career?” Second and third levels of “why” will provide the real incentive toachieve. Try it. You’ll be amazed at your own answers.
• Write abrief, 90-day plan of action. It can be a few short paragraphs or evenbullet points. Writing the plan helps clarify your thinking, andsolidify your determination to take action.
• List and describe yourDAILY INTENTIONS. What do you plan to do every day to make thisopportunity to achieve a reality? Beyond resolution, it’s your resolvecombined with your hard work.
• Figure out the DAILY DOSE. What do you have to do each day to keep the momentum rolling?
• Come to the realization that in order to achieve, you must take totalRESPONSIBILITY for the actions, the results, and the outcome.
• Describe the OUTCOME in more detail than you described your 90-day plan. Make sure the “after achievement” is clear.
And then the hard part – do it!
Here’s my formula again – try it, it works: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.
Follow my formula and my concepts, and you’ll take your achievement to a newlevel – a success level you’ve never attained before. I hope you do.
Happy, healthy, wealthy, fun filled-family holiday season and New Year!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling new book,21.5 Unbreakable Laws of Selling, is now available. For informationabout training and seminars visit www.gitomer.com and www.gitomerVT.com, or email Jeffrey personally at [email protected].
© 2013 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
December 17, 2013
Holy frijoles, 2013 is almost over! How did you do? How did those resolutions and goals you made at the end of last year work out?Think about the word resolution – the root word is resolve. What was your 2013 resolve? What got in the way of achievement?
Personally, I am against traditional resolutions and goals.
And if my thinking bugs you, don’t be too concerned, you’ll soon bereceiving a barrage of offers from various “experts” encouraging you toachieve goals this year and have your “best year ever” – the very samegoals you didn’t achieve last year.
Most resolutions and goalsset for the New Year are never achieved. Reason? They’re set emotionally and they’re set without an understanding of the circumstances aroundthe goal. Better stated: Your circumstances.
For your 2014 (andall years to come) I have created an easy-to-understand, “achievementopportunity” formula. Once you read it, and a few of the details, youwill at once see where your achievement opportunities are, how they mayfit into your life, and how you can use this formula to make this coming year a raging success.
Here’s my formula: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.
STOP BEFORE YOU START: Don’t make any resolutions for the future until you have defined your present situation.
IDENTIFY YOUR BIG PICTURE: What’s going on in your life and your career rightnow? What’s going on with your family, your money, your health, and your happiness? Will your present situation help you achieve and encourageyou to achieve? Or will it be a barrier to achievement? What are youseeking to accomplish in 2014 and what is your real resolve to make ithappen?
WHAT CAN BE? Identify, in writing, your opportunities.Think about the opportunities that might change or enhance your presentsituation. What triggers are you hoping to pull this year? Whatmountains are you hoping to climb? What hurdles are you looking to leapover (without knocking them down)?
Look for opportunities in places you may not be thinking about:
• Key relationships
• New social media strategies
• Trends in your business
• Technology shifts
• Apps
• Blogging
I think it’s also important to separate family opportunities frombusiness and career opportunities. Make sure you have a list for both.
Once you know where you are (situation), and you have identified how you can get from here to there (opportunity), then I recommend you make a 90-day game plan to achieve at least ONE of your opportunities. Not a goal, an opportunity. January, February,March. Document why you want it, what you have to do to make it happen,and what you’re hoping the outcome of that plan will be.
Here are some details of the achievement plan and process:
• Describe WHAT the opportunity is, the OBJECTIVE that the opportunitycreates, and WHY you want to take advantage of it and/or achieve it.
A NOTE ABOUT YOUR “WHY”: All too often “why” you want something is left at a superficial level.“To make more money” or “to support my family” or “to grow my career” –those are “surface whys” and may not provide enough incentive toachieve. Once you identify the surface why, ask yourself why again andagain until the real why appears. “Why do I want to make more money?”“Why do I want to support my family?” “Why do I want to grow my career?” Second and third levels of “why” will provide the real incentive toachieve. Try it. You’ll be amazed at your own answers.
• Write abrief, 90-day plan of action. It can be a few short paragraphs or evenbullet points. Writing the plan helps clarify your thinking, andsolidify your determination to take action.
• List and describe yourDAILY INTENTIONS. What do you plan to do every day to make thisopportunity to achieve a reality? Beyond resolution, it’s your resolvecombined with your hard work.
• Figure out the DAILY DOSE. What do you have to do each day to keep the momentum rolling?
• Come to the realization that in order to achieve, you must take totalRESPONSIBILITY for the actions, the results, and the outcome.
• Describe the OUTCOME in more detail than you described your 90-day plan. Make sure the “after achievement” is clear.
And then the hard part – do it!
Here’s my formula again – try it, it works: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.
Follow my formula and my concepts, and you’ll take your achievement to a newlevel – a success level you’ve never attained before. I hope you do.
Happy, healthy, wealthy, fun filled-family holiday season and New Year!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling new book,21.5 Unbreakable Laws of Selling, is now available. For informationabout training and seminars visit www.gitomer.com and www.gitomerVT.com, or email Jeffrey personally at [email protected].
© 2013 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
