Jerry Bellune June 24, 2013
June 24, 2013
June 24, 2013
Pro golfers play in a tough league.
Lots of pressure and big money at stake.
Have a bad day as a pro golfer?
You have a bad pay day, too.
Golf pays solely for performance.
Most team sports don’t.
You have a bad day, you’re still paid.
In business, we can’t afford bad days.
No sales, no money.
Sell and you collect commissions.
Don’t and you won’t
That’s what I like best about sales and business.
If you succeed, you’re rewarded.
If you don’t, you won’t.
It’s just that simple. Don’t complain.
Business owners are paid for performance.
No revenue? Too bad.
You can’t write checks on zero revenue.
That’s why all sales goals should be team goals.
What if one team member fails to make goal?
The rest of the team suffers with the business owner.
No bonuses if one member lets the team down.
What if all of us were paid for performance?
Wouldn’t more get done?
A friend of ours has a meritocracy in his business.
If he has a good month, everyone shares the profit.
Bad month? There is no profit to share.
It’s the profit motive in action.
CMC Steel has this as one of their core values.
They stress understanding the profit motive.
If the company is not profitable, no one is.
Businesses are not in business to create jobs.
They are not to take care of their employees.
They have one primary motive: Make a profit.
Make a profit and you can create jobs.
Make a profit and you can take care of employees.
Make a profit and you can donate to charity.
Shouldn’t you have a meritocracy in your business?
Jerry Bellune and his family own and operate book, digital, newspaper andniche publishing companies in Lexington. For a complimentary copy of his “How to sell wth compelling stories in advertising,” contact him at [email protected]
