How to make the warm-and-fuzzy sale

By Jerry Bellune

You never know what will touch a prospect’s heart.
When you do, it’s like magic.
Our friend Robert Rogers, a veteran of the printing and promotional products industry, tells a great story about a warm-and-fuzzy sale to a senior living community.
The management was looking for holiday gifts for their residents.
“When we broke out one of our ‘Big Paw Bear’ samples, the buyer lit up with a huge smile. She was ‘in love’ with it”.
As a result, the senior center bought enough bears for all of their residents and more for incoming residents. They plan to repeat when supplies run low.
You don’t have to sell promotional products or Big Paw Bears to benefit from this.
What do you have to offer clients and prospects that might touch them?
What’s your product or service equivalent of a Big Paw Bear?
It might be something you add for extra value to say thanks to clients for all the business they have given you.
Are they golfers? It might be a sleeve of top-of-the-line golf balls.
It might be tickets to a hot new movie, a concert or some other special event.
It might be an invitation to a party or dinner for them and their spouss.
Think warm and fuzzy. It works.

For a complimentary digital copy of “30 Days to Incredible Sales” email [email protected]
Copyrght 2018, The Bellune Co., Inc.
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