Marketing Magic: Art + Science = Magic

By Jerry Bellune

We want to combine creativity with experience.
Combine what works with how to make it appealing.
Here are more of Bob Stone’s marketing principles.
If you missed the first four, email me for them.
Just put “Bob Stone” in the subject line.

1. Know the lifestyle characteristics your top 20%.
• Their household income and marital status.
• Their age, education and life experience.
• Where and how they live, work, travel.
• Their response rate to mail, print and online ads.
Want an even more detailed client profile?
Harvey Mackay developed a great list for sales people.
Check out Mackay’s 66 item questionnaire at:
http://www.harveymackay.com/pdfs/mackay66.pdf

2. Email or phone will always improve response.
That’s called followup, my friend. Do it.

3. Follow up within 30 days to pull 40% to mailings.
I suggest you make that within 7 to 10 days.

4. “Yes/No” offers consistently produce more orders.
Offers that don’t request “No” responses do less.

5. “Take rates” for negative options work.
Assume ideal prospects want what you have to offer.
Send them a free sample with promise to send it often.
Magazine and other subscription clubs do this.
If they don’t want it, they must refuse it.
Check with your attorney to make sure you’re legal.
Some states outlaw the practice.

6. Credit card offers out-perform cash 2 to 1.
It also will increase the size of catalog orders 20%.

Get more from your marketing
My new Special Report will attract your 20% clients.
It’s called “Seduction Marketing.”
For a complimentary copy email me.
It’s absolutely free. No strings attached.
You may be interested in a special FUNshop on this.
It’s limited to only 20 participants.
Let me know if you want details.

Next: The value of specific deadlines.

Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]