Marketing Magic – Your most critical first sale
March 29, 2015
By Jerry Bellune
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Your most critical first sale
Here’s the final step in your Attraction Strategy. It’s simple.
After you’ve caught their attention you must make a sale.
You don’t get a customer to make a sale.
You make a sale to get a customer.
The more value they receive, the more they will buy later.
The better the experience, they more they will want.
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The beginning of a loyal relationship rests on that sale.
It’s like what the headlines on your ads need to do.
Their mission is to make prospects read the copy.
Each sentence entices them to read the next sentence.
Your well-crafted copy leads them through the benefits.
It tells how you will relieve their pain or please their senses.
It tells how they will be rewarded when they buy.
It leads them to the call for action where they can act.
It gives them multiple ways to act, online,by phone, etc.
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When they act, you must create an experience.
It must be pleasant, warm and embracing.
It must lower their buying resistance.
It must make them want to buy now.
Memorable experiences make lifelong clients.
When you make sales, you satisfy wants and needs
Do it well and that builds your brand.
Satisfy prospects’ wants and you win them as clients.
Then they talk about you to their circle of friends.
That triggers word of mouth advertising
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Here’s what you’ll need to do next.
• Describe your Ideal Customers or Patients.
• Who they are, where they live, their income levels.
• What are their pains, problems, pleasures and dreams.
Describe which products or services will:
• Ease their aches and pains or solve their problems.
• Give them pleasure or achieve their dreams.
Describe the media they consume.
• Online or print magazines or newspapers.
• Radio, TV, cable or outdoor.
• Direct mail, outdoor or promotional products.
This is the beginning of a successful marketing plan.
Ask your associates and employees to help refine it.
But remember.
You must act on these strategies to make things happen.
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Recommended Reading
My new Special Report will attract your best clients.
It’s called “Seduction Marketing.”
For a complimentary copy email me.
In the subject line put: “Seduction Marketing.”
It’s absolutely free. No strings attached.
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Next: The power of Authority Marketing.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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