A new song and a new genre for a new message about climate change truth

Songwriter Trevor Masters writes new song; GEA creates new music genre

CAMDEN, S.C. – Songwriter Trevor Masters is not looking to top the national Billboard Music Charts with his new song in the near future. But he is hoping his song, entitled “Truth” will strike a broad public chord about the realities of global climate change.

“Creating awareness is the point,” says Masters, a student at California State University – Monterrey Bay, who enrolled in Professor Tom Mullikin’s course at Universidad San Francisco de Quito on changing climate in the Galapagos Islands, where he penned the lyrics and the score.

Mullikin, president of the Camden-based GLOBAL ECO ADVENTURES (GEA), who leads the Galapagos study abroad, says his students became very involved with the issue and wanted to message their thoughts and advocate their viewpoint by creating original music and videos. “This is an original song, and it has created a new genre of music, which I like to call, Eco Rhythm,” says Mullikin. “We have an opportunity to create concurrent economic and environmental sustainability if we allow the facts and good science to guide us. We need to move away from toxic politics to informed action”, Mullikin explained.

In that, his non-profit GEA, a 501(c)(3) organization focused on creating awareness of environmental issues, is planning to spotlight this new music genre, “Eco Rhythm,” through various media and events over the coming year.

“This is a song about the changing climate and the need for others to accept the facts and become involved in the issue,” says Mullikin. “Through his music, Masters is leading a new generation of thoughtful advocates who want to drive real conversations and solutions about climate change.”

Masters’ lyrics is not the first song that has been composed to create awareness and further causes.

Famed singer-songwriter Bob Dylan composed lyrics highlighting political issues facing the turbulent world of the 1960s. His now-iconic “Blowin’ in the Wind,” spoke directly about – and to – the Civil Rights Movement, helping advance a cause that would change society forever. Dylan’s songs have continued to inspire people, globally, and have sparked a public passion for many different causes, decades later. His 1962 “A Hard Rain’s A-Gonna Fall” has stirred environmental advocates, worldwide, and in 2009, the United Nations adopted thesong as their unofficial anthem during the Copenhagen Climate Summit.

Released in 1970, country music legend Johnny Cash’s “What is Truth,” became a huge national hit, and “truth” is the message Masters and Mullikin are both striving for. “Our message for decades as simply been to tell people the truth about science and fact, and they will make the right decisions,” says Mullikin

Like Dylan and Cash, Masters hopes to educate and inform his listening audience though his music, perhaps inspiring a new generation about the environment in order to create real change in our society. “We are starting a new revolution of informed discourse and want to avoid the damage of the last several decades of heated polarized political debates,” he says.

[For additional information, please contact Chelsea Bacher at 803-425-7771]