Public Relations Excellence Recognized at Annual SCPRSA Mercury Awards Event
May 3, 2015
COLUMBIA, SC – The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, April 30 in Columbia. Communication professionals from across the state were recognized for their work, with more than 40 awards presented at the event.
The awards program includes three types of awards. Mercury Awards recognize public relations programs and campaigns, Silver Wing Awards recognize outstanding tactics used in public relations, and Individual Awards recognize the career accomplishments of individuals.
The overall Best in Show Mercury Award winner was The Carolina Agency, the student-run public relations firm at the University of South Carolina, for “Ride With Pride: University of South Carolina Virginia License Plate Campaign.” The overall Best in Show Silver Wing Award winner was Palmetto Health Foundation for the website, www.WalkforLifeColumbia.org.
Erin Watson, APR of Motley Rice in Charleston received the chapter’s highest individual honor, the W. Thomas Duke Distinguished Public Relations Practitioner of the Year Award. Sarah Moore of Complete Public Relations in Greenville was recognized as the chapter’s Rookie of the Year, an award for a young practitioner with fewer than three years of experience in public relations.
Keely Saye of Riggs Partners in West Columbia received the Jupiter Award, recognizing outstanding achievement in the use of social media. Elizabeth Gibbes of the Children’s Trust of South Carolina received the George L. Johnson Community Spirit Award for her volunteer service with Palmetto Health Foundation. The chapter also recognized the life and career of the late Marvin Chernoff with an Honorary Community Spirit Award.
MERCURY AWARDS WINNERS
Community Relations
Award of Excellence
Greenville-Spartanburg International Airport WINGSPAN Program Campaign
Crawford Strategy (Greenville)
Award of Excellence
2014 Walk for Life/Race for Life in partnership with the SC State Fair
Palmetto Health Foundation (Columbia)
Brand and Reputation Management
Award of Excellence
GHS Medical Scholars
Greenville Health System (Greenville)
Award of Merit
C. Dan Joyner Brand Conversion
Thomason PR (Greenville)
Events and Observances (Seven or Fewer Days)
Award of Excellence
AFLAC Duckprints Awards for Palmetto Children’s Hospital
Palmetto Health Foundation (Columbia)
Award of Excellence
Upstate Regional Summit
Flourish (Greenville)
Award of Merit
Devro Groundbreaking
Riggs Partners (West Columbia)
Events and Observances (More Than Seven Days)
Award of Excellence
Ice on Main
Crawford Strategy (Greenville)
Public Service
Award of Excellence
Saving Eliza – Cure Sanfilippo
Chernoff Newman (Columbia)
Public Affairs
Award of Excellence
Habitat for Humanity State Advocacy Day
Complete Public Relations (Greenville)
Marketing Consumer Services
Award of Excellence
Myrtle Beach Celebrates 60 More Days of Summer
Fahlgren Mortine (Myrtle Beach)
Internal Communications
Award of Excellence
2014 Miracle Team Employee Giving Campaign
Palmetto Health Foundation (Columbia)
Award of Merit
Preparations for Accreditation: Peace. Love. CARF.
LRADAC (Columbia)
Integrated Communications
Award of Excellence
Ride with Pride UofSC VA License Plate Campaign
The Carolina Agency (Columbia)
Award of Excellence
Columbia Open Studios 2014
Flock and Rally (Columbia)
Award of Merit
Just Right for Business
Chernoff Newman (Columbia)
SILVER WING AWARD WINNERS
Media Relations – Consumer Products
Award of Merit
Denny’s Comes to the Big Apple
Erwin Penland (Greenville)
Media Relations – Consumer Services
Award of Merit
Ice on Main – GHS Skate Sled Hockey Clinic
Crawford Strategy (Greenville)
Media Relations – Business to Business
Award of Excellence
Aerospace Impact Study Release for the SC Council on Competitiveness
Riggs Partners (West Columbia)
Media Relations – Associations/Government/Nonprofit Organizations
Award of Excellence
Dental Access Days 2014 for Delta Dental
Riggs Partners (West Columbia)
Award of Excellence
Midlands Gives Day 2014 for Central Carolina Community Foundation
Riggs Partners (West Columbia)
Award of Excellence
Vietnam Experience Exhibit
Patriots Point Naval and Maritime Museum (Mount Pleasant)
Newsletters – Print
Award of Merit
Nachman Norwood and Parrott Newsletter
Crawford Strategy (Greenville)
Award of Merit
The LRADAC Loop
LRADAC (Columbia)
Newsletters – Digital
Award of Excellence
Just Right for Business
Chernoff Newman (Columbia)
Magazines – External Audiences Primarily
“South Carolina Business”
South Carolina Chamber of Commerce (Columbia)
Brochures – Print
Award of Excellence
Print Booklet for Ronald McDonald House Charities of Columbia
Chernoff Newman (Columbia)
Award of Excellence
“Getting Your Loved Ones Sober”
LRADAC (Columbia)
Social Media
Award of Excellence
2014 Walk for Life/Race for Life Social Media
Palmetto Health Foundation (Columbia)
Award of Excellence
Ice on Main Facebook Campaign
Crawford Strategy (Greenville)
Award of Merit
Just Right for SC Social Media
Chernoff Newman (Columbia)
Blogs
Award of Merit
Greenville Dermatology Blog
Crawford Strategy (Greenville)
Award of Merit
Greenville-Spartanburg International Airport Wingspan Blog
Crawford Strategy (Greenville)
Creative Tactics
Award of Excellence
Pinkadors, Walk for Life/Race for Life Brand Influencers
Palmetto Health Foundation (Columbia)
Editorials and Op-Ed Columns
Award of Excellence
Charleston Area Regional Transportation Authority
Rawle Murdy (Charleston)
Award of Merit
“Millennials Can Make Their Vote Count”
Complete Public Relations (Greenville)
Websites – External
Award of Excellence
2014 WalkforLifeColumbia.org
Palmetto Health Foundation (Columbia)
Award of Merit
Nachman, Norwood and Parrott Website
Crawford Strategy (Greenville)
Multimedia Communications – External Programs/Presentations
Award of Excellence
Charleston’s Tech Sector Marketing Video
Charleston Regional Development Alliance (Charleston)
Posters
Donate Life Duel Posters
The Carolina Agency (Columbia)
South Carolina PRSA
South Carolina PRSA is one of more than 100 chapters of the Public Relations Society of America, the world’s largest professional association for public relations practitioners. Established in 1967, SCPRSA has more than 200 members across South Carolina representing public relations agencies, corporations, nonprofit organizations and institutions of higher education.
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