Sales Savvy – What’s your vision for serving your clients
June 14, 2015
By Jerry Bellune
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What’s your vision for serving your clients
Ken Blanchard talks about a personal vision.
Ken is the co-author of “The One-Minute Manager.”
It is one of the most popular business books ever.
And it spawned a host of “One Minute” books.
It was the “Chicken Soup” of its time.
That was long before the “Chicken Soup” series.
Ken stresses the importance of a written vision.
It’s a vital extra ingredient for long-term success. Without vision, you’ll react rather than act.
Sooner or later you’ll get lost.
A compelling vision makes your purpose crystal clear.
It will give you a sense of commitment.
You’ll gain confidence in your ability to achieve goals.
You’ll recognize obstacles and deal with them.
Ken says a great vision must have:
1. A significant purpose.
What business are you in?
This might be as simple as “Serving those I can help.”
2. A picture of the future.
What will your future look like when you succeed?
“My clients will be loyal and refer others to me.”
3. Clear values.
What guides your decisions on a daily basis?
“To always place my clients’ interests first.”
Ken is in the success education business.
His vision statement expresses his values:
“To be a loving teacher of timeless truths.”
For those of us in sales, it might be as simple as:
“To be a loving seller of what my clients want.”
“Loving” expresses your value in service to others.
My father loved his patients and they loved him.
He is my role model in everything I do.
I can’t expect clients to love me if I don’t love them.
Think this is trivial and not worth your time?
Bad mistake. It’s like having no map on a journey.
Recommended reading
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Just email me at [email protected]
Next: What’s your mission?
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Invite them to send me their email address.
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©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
