SC Small Business Development Centers rebrands
February 13, 2012
COLUMBIA, SC—The South Carolina Small Business Development Centersnetwork has launched a fresh branding direction with a revamped logodesign that includes extensions for each center. The network also has anew slogan, website and Facebook page.
State Director, Michele Abraham, sees all the changes as indicative of the new course the statewide network has taken.
“For the logo, we started with the beloved palmetto tree and took ourdesign in a more modern direction,” said Abraham. “The blue in our logois the color of the state flag and green is the color of money.”
Whilethe network is in the process of implementing the rebrand in its 17 SCSBDC centers throughout the state, the new logo has already proved anattention-grabbing tool.
“We’re getting a lot of positive feedback on the new brand andextensions,” Abraham said. Each center has its own version of the parentbrand that includes a vertical stripe on the left side of the palmfrond that identifies each location. While centers are geographicallyindicated by city, each site serves a wide area of the state, sometimesmany counties. The extensions promote the reality that SC SBDC centersare community resources available to all.
“Ourcenter in Florence serves seven counties,” Abraham said. “We servicethe entire state. Our outreach is both urban and rural. Our impact isfelt in communities large and small.”
The South Carolina Small Business Development Centers also has a new,recently service marked slogan. “We’re big on small business,” is asimple, yet effective way to relay the core value of the network.
In addition to the updated brand and slogan, the SC SBDC has launched acompletely renovated website with a new URL. The domain name is now www.SCSBDC.com.
“The website has basic documents like business plans and financialworksheets. It includes a location map with contact information sopeople can find a center near them. We provide free, personalizedbusiness consulting and resources such as the seminars we offerstatewide,” Abraham said. “We hope our website becomes a relied uponplace for small business information and opportunities.”
Even more active than the website is the SC SBDC’s new Facebook page, www.facebook.com/SCSBDC.
“Weinvite everyone to like our new page and follow along with SouthCarolina small business news. Every business day we post information onfederal policy changes, trends in banking, seminars, networkingopportunities, success stories and general information helpful toentrepreneurs,” Abraham said.
