The Brandon Agency and Fuel Interactive to Host Inaugural

December 14, 2011

Industry Experts from Google, Yahoo!, Adobe, and Yelp to Present Latest Digital Marketing Trends and Techniques

MYRTLE BEACH, SC – December 14, 2011 – Representatives of TheBrandon Agency announced that the Agency and Fuel Interactive willhost the inaugural New South Digital Marketing Conference on March26, 2012 at the Marriott Grande Dunes in Myrtle Beach, S.C. Attendeescan register online at www.newsouthdigital.com or call (843) 916-2016.

At the conference, attendees will have the opportunity to engage andlearn from leading experts in the digital marketing field with keynotespeakers Peter Sheahan and Scott Stratten. Sheahan, founder and CEO ofChangeLabs, has worked with some of the world’s leading brands in theareas of innovation and change. The author of bestsellers Fl!p andGeneration Y, Sheahan is recognized internationally for inspiringinnovative business thinking and creating lasting behavior change.Stratten, president of Un-Marketing, is an expert in viral, social, andauthentic marketing, and has more than 100,000 followers on Twitter.Stratten’s book, UnMarketing: Stop Marketing. Start Engaging, became anational bestseller before it was even released in September 2010.

In addition to keynote speakers Sheahan and Stratten, morning andafternoon break out sessions will feature experts from some of the mostinnovative online companies in the world including: Trip Advisor;Google; Yahoo!; Yelp; Adobe; BrightCove; Exact Target and JumpTap.Topics to be discussed include: video and email; viral and socialmarketing; building digital relationships in the travel and hospitalityindustry; best practices in mobile marketing; and triggering behavioralchange using digital media.

Scott Brandon, president and CEO of The Brandon Agency, willmoderate a lunch panel discussion where attendees will have theopportunity to ask questions to conference presenters.

Registrationopens December 1 and tickets can be purchased for $249 per person.Tickets purchased after December 31 will be priced at $299 per person.

We have garnered a reputation for being leading edge innovators inthe digital marketing area and as a result, we have decided to share ourexpertise and our connections within the industry, said Scott Brandon.We guarantee that attendees will walk away with new marketing tools toincorporate into their company’s or clients digital marketing plans.