The Brandon Agency Selected by CBL & Associates Properties, Inc., to Provide Media Planning and Buying Services for 75 Malls and Shopping Centers
August 9, 2011
MYRTLE BEACH, SC – August 8, 2011 – CBL & AssociatesProperties, Inc. (CBL), recently selected The Brandon Agency to providemedia planning and buying services for 75 malls and shopping centers in25 states, including: South Carolina; North Carolina; Mississippi;Wyoming; California; Utah; Texas; Louisiana; Georgia; Tennessee;Florida; Alabama; Ohio; Kentucky; Virginia; Massachusetts; Pennsylvania;Wisconsin; Minnesota; Illinois; Michigan; Missouri; Indiana; Kansas andArkansas. The scope of services the agency will provide CBL includesguerilla advertising, Facebook pay-per-click, media planning, mediabuying, and media placement in print, broadcast, cable, radio andinternet media outlets.
CBL is one of the largest and most active owners and developers of mallsand shopping centers in the United States. CBL owns, holds interests inor manages 157 properties, including 85 regional malls and open-aircenters in 26 states. Headquartered in Chattanooga, Tenn., CBL hasregional offices in Boston, Mass., Dallas, Texas, and St. Louis, Mo.
We are pleased to welcome CBL & Associates to our growing list ofclients. CBL properties are premier shopping destinations in manystates, so we are excited to help expand and increase their market reachin each region, said Scott Brandon, president of The Brandon Agency (pictured left).
For more information about CBL, or to locate a CBL property, visit www.cblproperties.com.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge ofchange in the advertising industry. Offering an integrated approach tomarketing, advertising, public relations, interactive and social media,the agency administers the Why We Buy Consumer Research Panel, anongoing, in-depth consumer study that predicts how buyers interact withcommunications to the buying cycle.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satelliteoffices in Charleston, S.C. and Charlotte, N.C. For more informationabout the agency, call (843) 916-2000.
