The Brandon Agency to produce integrated marketing campaign for Cablz®, leading innovators in the eyewear industry
November 8, 2017
The Brandon Agency, the most creatively awarded agency in the Carolinas, introduces its newest client Cablz® – the first and only eyewear retainers on the market today with patented ball bearing technology. The Brandon Agency will be developing and executing an integrated marketing and communications plan to enhance Cablz’s® impressive growth.
The agency will focus on developing an all new brand strategy, increasing brand recognition, new creative, new website design to stimulate e-commerce, enhanced social media and cross-channel content to drive improved sales and help launch Cablz’s® new product lineup.
Cablz® are the original eyewear retainers with a patented design that holds the retainers away from your neck reducing distraction and irritation. Because of its inventive and innovative spirit, the company is poised for growth. With the help of The Brandon Agency, the Cablz® team is geared up to expand its reach and aggressively boost sales during the upcoming holiday shopping season and into 2018.
“We are excited to work with such an innovative company and brand,” said Scott Brandon, CEO of The Brandon Agency. “Our team has hit the ground running, putting our creative heads together, to increase sales and overall product recognition for a company that is a true pioneer in both the eyewear and outdoor spaces.”
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About The Brandon Agency
The Brandon Agency is one of only 29 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Orlando, Fla., Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $93 million in 2016, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology and tourism.
