The over-looked sales in your list

By Jerry Bellune,

What would you take first if your home or office was threatened by fire?

Your computer with your client and prospect contacts, of course.

Imagine what a loss that would be without them?

There’s a lot of gold in your lists.

Research has shown that past clients are 10 times more likely to buy from you.

So why are you spending prime time chasing new business?

At our Master Mind session the other day, a printing company sales rep posed a problem: She had spent an entire day cold calling business prospects.

What did she get for it? Zero appointments.

Among suggestions offered were:

1. Quit cold calling. Ask your satisfied clients for testimonials and referrals.
2. Send likely prospects a snail mail “five-minute” letter. In it you ask for five minutes of  their time and promise to leave if you have not found a solution for one of their problems in the first five minutes.
3. Get your company’s list of past customers and call to tell them you are surveying past customers and wanted to know why they do no business with you now.

You will get a chance to clean up mistakes others made and win them back. You may find they have just been neglected.

For a complimentary digital copy of “Mastering the Master Mind” email [email protected]
Copyrght 2018, The Bellune Co., Inc.