The Rules of Email Introductions
October 21, 2016
By Brian Maynor
Networking is all about making connections, and a key component in a connection is the introduction.
In today’s constant-contact world email is often the quickest, easiest and most convenient ways to facilitate introductions, whether you’re asking for one or facilitating one, but have you ever stopped to look at all perspectives?
Introductions require three people, the person asking for it, the person providing it and the third party, but with typical requests the third party’s information is often provided without ever consulting with them to see if it’s okay. Even with the most innocent and harmless intentions, would you want someone sharing your contact information without your permission or knowledge?
Here are a few things to consider before making ‘surprise introductions’:
1. Getting lost. When sending a cold email introduction, like all cold emails, there is always the chance that it will get lost in the deluge of inbox emails. With introductions timeliness is a factor, so if there is a delay it could present an awkward start to the conversation.
2. Pressure. Another unintentional consequence of a surprise introduction is the fact that you place a lot of pressure and work on the third party. Not only do they have to figure out who this new person is and how they can be helpful, they also have to find time in their schedule to actually meet the person.
3. Awkwardness. Simply because you make an introduction does mean the third party will accept it, and with email you are backing them into a corner, not to mention creating the potential for an awkward situation. Add to this the fact that you’ve shared their private contact information without their knowledge or consent and you could place a real strain on your relationship with that person.
4. A better practice. The next time you get an email request for an introduction, respond first to the person making the requesting and explain that while you will reach out, you need some context for the introduction first. This could be the reason they want to be introduced, the benefit to both people and what action are they seeking. This will help you frame the request when you talk with your contact separately to see if they are interested in connecting with the other person and if so, how they would like to proceed with the exchange of information.
Communicating with people through email is practically second nature today and a lot of us fire off emails without a second thought, but there is still a need for consideration and proper etiquette, especially when you are dealing with other people’s contact information. Before you share a contact file, or give out someone’s email or phone number a best practice approach is to get their permission.
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I am always curious to hear some of your weekend wardrobe dilemmas and challenges. Please send your comments and questions to [email protected]. Also find each of these storyboards at http://brianmaynor.polyvore.com with links to purchase each item.
About Brian Maynor
Brian Maynor has built a reputation as one of the leading style coaches in the Southeast and is quickly expanding his eponymous company, BRIAN MAYNOR and his FIND, FLATTER & FLAUNT line of image consulting services. A professional with a fresh, upbeat and down-to-earth personality and boundless creative energy, he works frequently with with local celebrities; Fortune 500 companies and nonprofit organizations; modeling agencies; fashion designers; production companies; record labels; media and individuals. A regular contributor to various fashion blogs and online communities, Brian Maynor is one of the most trusted and recognized style experts in the region, utilizing his education and training as a broadcast journalist to serve as a style lecturer, emcee, and commentator for over a decade. He has appeared at fashion shows, expos, and charity fundraisers, as well as events with big brands like Banana Republic, Ann Taylor, Chico’s and Macy’s. His approach is innovative, creative and fashion-forward, balancing fresh, modern styles with classic pieces to keep one’s look grounded. To learn more, visit http://www.brianmaynor.com.
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