XXX-Rated Business Strategies – How to succeed with premium prices

By Jerry Bellune

The Mayflower Madam had an epiphany.
Her buyers wanted escorts who were extra special.
And they were willing to pay for the privilege.
That led to the highest-priced escort service in New York.

Sydney Biddle Barrows’ story is a page turner.
She put herself through college. No one else would.
She was fired for refusing a kickback scheme.
She went to work answering phones for a pimp.
She was turned off by his exploitation of his workers.
She saw how much money her boss was making.
She told herself she could do better than him.
She fantasized owning her own escort service.

She and her friend Lucy opened their own service.
Her interviews were tough auditions.
Applicants were told how to dress for the audition:
“As if your grandfather is taking you to lunch at 21.”
She wanted only the very best to work for her.
She taught and improved her young ladies’ taste.
She took them to Saks and Macy’s for their clothes.
She named her service Cachet as in “prestigious.”
That weeded out men who couldn’t pronounce it.

Her girls had to read Time and Newsweek.
That way they could talk intelligently with the clients.
They could only drink wine. And in small amounts.
They wore elegant dresses and risqué underwear.
They learned how to be treated as ladies.
Let the clients take your coat . . . respectfully.
Act so that they will respect you as a person.
At clients’ request, she added a pricier option.
She called it Finesse as in “refined delicacy.”
Clients paid top dollar for the entire experience.

Can you apply these principles to your business?
Who you hire? How you train them? How they look?
How they work with your clients and prospects?

Recommended reading
This is just a sample of Sydney Barrows’ ideas.
I recommend two of her books to you:
“The Mayflower Madam” tells how she did it.
“Uncensored Sales Strategies” tells how you can, too.
Both are available at Amazon or your bookseller.
More about Sydney at sydneybarrows.com
Next: The choreography of sales

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Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.

©2015 The Bellune Company, Inc.

Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]